يعرض 1 - 10 نتائج من 301 نتيجة بحث عن '"Brand Recall"', وقت الاستعلام: 1.01s تنقيح النتائج
  1. 1
    مؤتمر
    Product Placement Across Digital Media: The Impact of Prominence, Modality, and Plot Connection toward Brand Recall on Korean Drama ‘Business Proposal’

    المؤلفون: Priscilla, Elfrida Brigitta K., Hidayat, Viona Valency, Supriadi, Ono

    المصدر: 2022 5th International Seminar on Research of Information Technology and Intelligent Systems (ISRITI) Research of Information Technology and Intelligent Systems (ISRITI), 2022 5th International Seminar on. :184-190 Dec, 2022

    Relation: 2022 5th International Seminar on Research of Information Technology and Intelligent Systems (ISRITI)

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  2. 2
    دورية أكاديمية
    The effects of different billboard advertisement language on TV sports audiences’ recognition, recall and search intention of the sponsor signage

    المؤلفون: Xu, Ziyuan, Cao, Yuanyuan, Matsuoka, Hirotaka

    المصدر: Asia Pacific Journal of Marketing and Logistics, 2024, Vol. 36, Issue 8, pp. 1801-1820.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/APJML-09-2023-0842

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  3. 3
    كتاب إلكتروني
    Immersive Experiences and Brand Recall in the Metaverse: A Comparative Analysis of Virtual Reality and 3D Interfaces

    المؤلفون: Hanji, Sanjay V.Aff12, Navalgund, NagarajAff13, Hanji, Savita S.Aff12, Jeyanthi, P. MaryAff14, Raikar, Rajkumar V.Aff12, Pol, NaveenAff15

    المساهمون: Kacprzyk, Janusz, Series EditorAff1, Gomide, Fernando, Advisory EditorAff2, Kaynak, Okyay, Advisory EditorAff3, Liu, Derong, Advisory EditorAff4, Pedrycz, Witold, Advisory EditorAff5, Polycarpou, Marios M., Advisory EditorAff6, Rudas, Imre J., Advisory EditorAff7, Wang, Jun, Advisory EditorAff8, Senjyu, Tomonobu, editorAff9, So–In, Chakchai, editorAff10, Joshi, Amit, editorAff11

    المصدر: Smart Trends in Computing and Communications : Proceedings of SmartCom 2024, Volume 2. 946:249-259

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  4. 4
    دورية أكاديمية
    LINKING CORPORATE TRUST, CORPORATE IMAGE, AND CUSTOMER LOYALTY: THE MEDIATING ROLE OF PERCEIVED DECEPTION

    المؤلفون: Muhammad Sufyan Ramish, Junaid Ansari, Ummi Naiemah Saraih, Julianawati Suanda, Shiraz Ahmed

    المصدر: International Journal of Management Studies, Vol 31, Iss 2 (2024)

    مصطلحات موضوعية: Perceived deception, customer loyalty, corporate image, trust, brand recall, Management. Industrial management, HD28-70, Marketing. Distribution of products, HF5410-5417.5

    وصف الملف: electronic resource

    Relation: https://e-journal.uum.edu.my/index.php/ijms/article/view/17005; https://doaj.org/toc/2232-1608; https://doaj.org/toc/2180-2467

    URL الوصول: https://doaj.org/article/0984da944b1a41299547737faa0bcab2

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  5. 5
    دورية أكاديمية
    Product placement versus traditional TV commercials: new insights on their impacts on brand recall and purchase intention

    المؤلفون: Gamage, Dulanjana, Jayasuriya, Nisha, Rathnayake, Nilmini, Herath, Kithmini Minoma, Jayawardena, Diunugalge Peshala Seuvandi, Senarath, Diluksha Yasith

    المصدر: Journal of Asia Business Studies, 2023, Vol. 17, Issue 6, pp. 1110-1124.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JABS-04-2022-0126

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  6. 6
    دورية أكاديمية
    THE ABILITY OF A BRAND RECALL TO MEDIATE BETWEEN PRODUCT PLACEMENT AND MULTI-ETHNIC MOVIEGOER’S CONSUMER PURCHASE INTENTIONS

    المؤلفون: CLARENCE ANTHONY PUSPANATHAN, KHENG KIA KHOR, CHARLES SPR RAMENDRAN

    المصدر: International Journal of Management Studies, Vol 31, Iss 1 (2024)

    مصطلحات موضوعية: Brand recall, consumer purchase intentions, cinema patrons, movies and product placement, Management. Industrial management, HD28-70, Marketing. Distribution of products, HF5410-5417.5

    وصف الملف: electronic resource

    Relation: https://e-journal.uum.edu.my/index.php/ijms/article/view/14895; https://doaj.org/toc/2232-1608; https://doaj.org/toc/2180-2467

    URL الوصول: https://doaj.org/article/6daf897e4bec47dd939fa5aad52ec6a7

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  7. 7
    كتاب إلكتروني
    In-Game Advertising: Brand Integration and Player Involvement as Key Influencing Factors on Brand Recall

    المؤلفون: Palmas, FabrizioAff9, Reinelt, RamonaAff10, Klinker, GudrunAff9

    المساهمون: Goos, Gerhard, Founding EditorAff1, Hartmanis, Juris, Founding EditorAff2, Bertino, Elisa, Editorial Board MemberAff3, Gao, Wen, Editorial Board MemberAff4, Steffen, Bernhard, Editorial Board MemberAff5, Woeginger, Gerhard, Editorial Board MemberAff6, Yung, Moti, Editorial Board MemberAff7, Fang, Xiaowen, editorAff8

    المصدر: HCI in Games: Experience Design and Game Mechanics : Third International Conference, HCI-Games 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Virtual Event, July 24–29, 2021, Proceedings, Part I. 12789:352-367

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  8. 8
    دورية أكاديمية
    What do you see and what do you recall?: Using eye tracking to understand product placement

    المؤلفون: Jittima Kongmanon, Phallapa Petison

    المصدر: Cogent Business & Management, Vol 9, Iss 1 (2022)

    مصطلحات موضوعية: Product placement, eye tracking, brand recall, brand recognition, sit-com, Business, HF5001-6182, Management. Industrial management, HD28-70

    وصف الملف: electronic resource

    Relation: https://doaj.org/toc/2331-1975

    URL الوصول: https://doaj.org/article/6424e899005d40db8a4414be27d31734

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  9. 9
    دورية أكاديمية
    Placing products in humorous scenes: its impact on brand perceptions

    المؤلفون: Chan, Fanny Fong Yee, Lowe, Ben

    المصدر: European Journal of Marketing, 2020, Vol. 55, Issue 3, pp. 649-670.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EJM-10-2018-0701

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  10. 10
    دورية أكاديمية
    In-game advertising: the role of newness congruence and interactivity

    المؤلفون: Vashisht, Devika, Mohan, HFO Surindar, Chauhan, Abhishek

    المصدر: Spanish Journal of Marketing -ESIC, 2020, Vol. 24, Issue 2, pp. 213-230.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/SJME-02-2019-0012

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