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المؤلفون: Anicet Nemani, Bernard Cova, Franck Bares
المساهمون: Kedge Business School (Kedge BS)
المصدر: Journal of Marketing Management
Journal of Marketing Management, 2021, ⟨10.1080/0267257X.2021.1912143⟩مصطلحات موضوعية: Marketing, Brand community, Bottom of the pyramid, Strategy and Management, Phenomenon, Brand community Cameroon music online communities volunteering, 0502 economics and business, 05 social sciences, 050211 marketing, Advertising, Sociology, 050203 business & management, [SHS]Humanities and Social Sciences