المؤلفون: Markovic, Teodora, Kostic, Slavica Cicvaric, Mihic, Marko, Petrovic, Dejan, Mitrovic, Zorica, Arsic, Sinisa

المصدر: 2024 International Conference on Artificial Intelligence, Computer, Data Sciences and Applications (ACDSA) Artificial Intelligence, Computer, Data Sciences and Applications (ACDSA), 2024 International Conference on. :1-6 Feb, 2024

Relation: 2024 International Conference on Artificial Intelligence, Computer, Data Sciences and Applications (ACDSA)

المؤلفون: Ramadani, V., Istrefi-Jahja, A., Zeqiri, J., Ribeiro-Soriano, D.

المصدر: IEEE Transactions on Engineering Management IEEE Trans. Eng. Manage. Engineering Management, IEEE Transactions on. 70(8):2864-2873 Aug, 2023

المؤلفون: Dewanti, Pelangi Puspa^Aff13, Hendrayati, Heny^Aff13, Hurriyati, Ratih^Aff13

المساهمون: Appolloni, Andrea, Series Editor^Aff1, Caracciolo, Francesco, Series Editor^Aff2, Ding, Zhuoqi, Series Editor^Aff3, Gogas, Periklis, Series Editor^Aff4, Huang, Gordon, Series Editor^Aff5, Nartea, Gilbert, Series Editor^Aff6, Ngo, Thanh, Series Editor^Aff7, Striełkowski, Wadim, Series Editor^Aff8, Hurriyati, Ratih, editor^Aff9, Wibowo, Lili Adi, editor^Aff10, Sulastri, Sulastri, editor^Aff11, Lisnawati, Lisnawati, editor^Aff12

المصدر: Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023). 288:321-326

المؤلفون: Vanessa del Carmen Díaz Landero, Edith Georgina Surdez Pérez, Roberto Reyes Cornelio

المصدر: Suma de Negocios, Vol 15, Iss 32, Pp 50-58 (2024)

مصطلحات موضوعية: posicionamiento de marca, 4fs, comunicación, redes sociales, recursos digitales, digital marketing, brand positioning, 4fs model, communication, social media, digital resources, Social sciences (General), H1-99

وصف الملف: electronic resource

Relation: https://revistasumadenegocios.konradlorenz.edu.co/vol15-num-32-2024-modelo-de-4fs-del-marketing-digital-vinculo-con-el-posicionamiento-de-marca/; https://doaj.org/toc/2215-910X

URL الوصول: https://doaj.org/article/15a4124d5ca0409586e557bf75386272

المؤلفون: A.S. Rama, Yasri, P. Susanto

المصدر: Global Journal of Environmental Science and Management, Vol 10, Iss 2, Pp 699-712 (2024)

مصطلحات موضوعية: attitudes toward green brands, environmental awareness, green brand knowledge, green brand positioning, green product purchase intention, Environmental sciences, GE1-350

وصف الملف: electronic resource

Relation: https://www.gjesm.net/article_709638_0923c533feb16c6982233d0572fadc47.pdf; https://doaj.org/toc/2383-3572; https://doaj.org/toc/2383-3866

URL الوصول: https://doaj.org/article/1ee95287183743d0ada163dc9ff87330

المؤلفون: Chen, Chung-Jen, Chang, Shu-Mei, Feng, Chia-Hui, Lee, Ya-Hsueh, Hsu, Wen-Chun, Huang, Chen-I

المصدر: 2021 9th International Conference on Information and Education Technology (ICIET) Information and Education Technology (ICIET), 2021 9th International Conference on. :391-395 Mar, 2021

Relation: 2021 9th International Conference on Information and Education Technology (ICIET)

المؤلفون: David Amani

المصدر: Cogent Education, Vol 11, Iss 1 (2024)

مصطلحات موضوعية: University corporate social responsibility, university corporate brand legitimacy, university brand positioning, higher education sector, university, university brand, Education (General), L7-991

وصف الملف: electronic resource

Relation: https://doaj.org/toc/2331-186X

URL الوصول: https://doaj.org/article/0cd32c92bee643ebacbc27abc7e81b68

المؤلفون: Fachrurazi, Sahat Aditua Fandhitya Silalahi, Fauziah

المصدر: Cogent Business & Management, Vol 11, Iss 1 (2024)

مصطلحات موضوعية: Consumer brand identification, national identity, religious brand positioning, three-way interaction, Kaouther Kooli, Bournemouth University, United Kingdom, Economic psychology, Business, HF5001-6182, Management. Industrial management, HD28-70

وصف الملف: electronic resource

Relation: https://doaj.org/toc/2331-1975

URL الوصول: https://doaj.org/article/b3aaddbf53704241bfc40084ce7c1456

المؤلفون: Johnatan Castro-Gómez, Javier A. Sánchez-Torres, Paola Andrea Ortíz-Rendón

المصدر: Heliyon, Vol 10, Iss 9, Pp e30569- (2024)

مصطلحات موضوعية: University sustainability, University brand positioning, Universities, Student perspective, Structural equations, Science (General), Q1-390, Social sciences (General), H1-99

وصف الملف: electronic resource

Relation: http://www.sciencedirect.com/science/article/pii/S2405844024066003; https://doaj.org/toc/2405-8440

URL الوصول: https://doaj.org/article/761221822cf84209a36c4c3fe47fe31e

المؤلفون: Oey, Elia, Soputan, Reagan, Nicholas, Revin

المصدر: 2020 International Conference on Information Management and Technology (ICIMTech) Information Management and Technology (ICIMTech), 2020 International Conference on. :248-253 Aug, 2020

Relation: 2020 International Conference on Information Management and Technology (ICIMTech)