المؤلفون: Chahal, Hardeep, Dolkar, Rigzin^{Aff1, IDs4062202400387y_cor2}

المصدر: DECISION: Official Journal of Indian Institute of Management Calcutta. :1-18

المؤلفون: Elsharnouby, Mohamed H.^{Aff1, Aff2, IDs41270023002100_cor1}, Elsharnouby, Tamer H., Jayawardhena, Chanaka, Elbedweihy, Alaa M.

المصدر: Journal of Marketing Analytics. 12(2):445-464

المؤلفون: Rawool, Vai, Foroudi, Pantea, Palazzo, Maria^{Aff2, IDs10660024098505_cor3}

المصدر: Electronic Commerce Research. :1-33

المؤلفون: Iranzo Barreira, Álvaro, Kuster, Ines, Ruiz Mafe, Carla

المصدر: Journal of Product & Brand Management, 2024, Vol. 33, Issue 6, pp. 745-760.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-05-2023-4541

المؤلفون: Xi, Zhexu^Aff10, Liu, Bing^Aff11

المساهمون: Kacprzyk, Janusz, Series Editor^Aff1, Gomide, Fernando, Advisory Editor^Aff2, Kaynak, Okyay, Advisory Editor^Aff3, Liu, Derong, Advisory Editor^Aff4, Pedrycz, Witold, Advisory Editor^Aff5, Polycarpou, Marios M., Advisory Editor^Aff6, Rudas, Imre J., Advisory Editor^Aff7, Wang, Jun, Advisory Editor^Aff8, Arai, Kohei, editor^Aff9

المصدر: Intelligent Systems and Applications : Proceedings of the 2024 Intelligent Systems Conference (IntelliSys) Volume 3. 1067:165-195

المؤلفون: Ramadan, Zahy^Aff4, Farah, Maya F.^Aff4, Abosag, Ibrahim^Aff5, Dahi, Batule^Aff4

المساهمون: Martínez-López, Francisco J., editor^Aff1, Martinez, Luis F., editor^Aff2, Brüggemann, Philipp, editor^Aff3

المصدر: Advances in Digital Marketing and eCommerce : Fifth International Conference, 2024. :15-22

المؤلفون: Acosta-Ponce, Wilber^Aff4, Kazim, Syed^Aff5, Jaheer Mukthar, K. P.^Aff6, Villanueva-Calderón, Juan^Aff4, Ramirez, Edwin Hernan^Aff4, Singh, J. K.^Aff7

المساهمون: Kacprzyk, Janusz, Series Editor^Aff1, Khamis, Reem, editor^Aff2, Buallay, Amina, editor^Aff3

المصدر: AI in Business: Opportunities and Limitations : Volume 1. 515:639-654

المؤلفون: AbdGhani, Noor Hasmini^Aff4, Adamu, Lawi^Aff5, Sulaiman, Yaty^Aff6

المساهمون: Kacprzyk, Janusz, Series Editor^Aff1, Khoury, Rim El, editor^Aff2, Nasrallah, Nohade, editor^Aff3

المصدر: Intelligent Systems, Business, and Innovation Research. 489:457-467

المؤلفون: Anna Dewalska-Opitek, Aleksandra Szejniuk

المصدر: Journal of Modern Science, Vol 56, Iss 2, Pp 336-356 (2024)

مصطلحات موضوعية: inclination, exploratory factor analysis, metaverse, gen z consumers, brand relationship, Social Sciences

وصف الملف: electronic resource

Relation: https://www.jomswsge.com/Gen-Z-consumers-inclination-to-engage-in-brand-relationships-in-Metaverse-an-empirical,188362,0,2.html; https://doaj.org/toc/1734-2031; https://doaj.org/toc/2391-789X

URL الوصول: https://doaj.org/article/a82ffbfdda02462a884bd77563206a72

المؤلفون: Tran, Khai Trieu, Truong, Anh Tran Tram, Truong, Van-Anh T., Luu, Tuan Trong

المصدر: Journal of Product & Brand Management, 2024, Vol. 33, Issue 2, pp. 258-272.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-05-2023-4476