يعرض 1 - 10 نتائج من 664 نتيجة بحث عن '"Brand switching"', وقت الاستعلام: 1.37s تنقيح النتائج
  1. 1
    دورية أكاديمية
    Determinants of smartphone brand switching intention of consumers in Hong Kong

    المؤلفون: Ng, MarkAff1, IDs4127002200198z_cor1, Law, Monica, Lin, Ka-fu Kevin

    المصدر: Journal of Marketing Analytics. 12(2):275-289

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  2. 2
    كتاب إلكتروني
    Factors Affecting Brand Switching Behaviour in the Palestinian Telecommunications Industry in the Gaza Strip

    المؤلفون: Abushar, Ahmed HosnyAff4

    المساهمون: Kacprzyk, Janusz, Series EditorAff1, Khamis, Reem, editorAff2, Buallay, Amina, editorAff3

    المصدر: AI in Business: Opportunities and Limitations : Volume 2. 516:291-302

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  3. 3
    دورية أكاديمية
    When frontline robots emerge: the double-edged-sword effect of anticipated trust on intention to switch brands after service failure

    المؤلفون: Cui, Jinsheng, Zhang, Mengwei, Zhong, Jianan

    المصدر: Journal of Service Theory and Practice, 2023, Vol. 33, Issue 6, pp. 842-872.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JSTP-10-2022-0238

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  4. 4
    دورية أكاديمية
    Akıllı Telefonlarda Marka Değiştirme Niyetinin Öncüllerinin İtme-Çekme-Bağlama Modeli Çerçevesinde İncelenmesi

    المؤلفون: Görkem Erdoğan

    المصدر: İtobiad, Vol 12, Iss 3, Pp 1727-1744 (2023)

    مصطلحات موضوعية: push-pull-mooring model, brand switching behavior, smartphones, intention to switch, mobile communication systems, i̇tme-çekme-bağlama modeli, marka değiştirme davranışı, akıllı telefonlar, değiştirme niyeti, mobil i̇letişim sistemleri, Social Sciences

    وصف الملف: electronic resource

    Relation: https://dergipark.org.tr/tr/download/article-file/3159421; https://doaj.org/toc/2147-1185

    URL الوصول: https://doaj.org/article/31c07ed26deb40769403835205ee6254

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  5. 5
    دورية أكاديمية
    CUSTOMER SATISFACTION AS A MEDIATOR OF PRICE AND SERVICE QUALITY IN SPA'S CUSTOMERS BRAND SWITCHING BEHAVIOR

    المؤلفون: Laila Zulhijja, Surachman Surachman, Sunaryo Sunaryo

    المصدر: Jurnal Aplikasi Manajemen, Vol 21, Iss 3, Pp 830-841 (2023)

    مصطلحات موضوعية: price, service quality, customer satisfaction, brand switching, Management. Industrial management, HD28-70, Business, HF5001-6182

    وصف الملف: electronic resource

    Relation: https://jurnaljam.ub.ac.id/index.php/jam/article/view/7184; https://doaj.org/toc/1693-5241; https://doaj.org/toc/2302-6332

    URL الوصول: https://doaj.org/article/f21c8d5b1e5d4891ba0784d00f7c6e03

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  6. 6
    دورية أكاديمية
    PENGARUH POST PURCHASE REMORSE TERHADAP NEGATIVE EMOTIONS, LEVEL OF SATISFACTION, EXTENT OF RUMINATION DAN BRAND SWITCHING (STUDI PADA KONSUMEN GENERASI Y PENGGUNA SMARTPHONE DI INDONESIA)

    المؤلفون: Baramadya, Purwanto, Mochamad Fatchurrohman

    المصدر: Media Mahardhika: Media Komunikasi Ekonomi dan Manajemen, Vol 22, Iss 1, Pp 110-124 (2023)

    مصطلحات موضوعية: post purchase remorse, negative emotion, level of satisfaction, extent of rumination, brand switching, millennials, smartphone., Accounting. Bookkeeping, HF5601-5689, Finance, HG1-9999

    وصف الملف: electronic resource

    Relation: https://ojs.stiemahardhika.ac.id/index.php/mahardika/article/view/793; https://doaj.org/toc/0854-0861; https://doaj.org/toc/2407-4950

    URL الوصول: https://doaj.org/article/182566e6c0154515959fec7753928678

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  7. 7
    دورية أكاديمية
    Muslim consumers’ brand-switching behavior in Lahore and Kuala Lumpur: a qualitative comparative case study

    المؤلفون: Saeed, Munazza, Waheed, Zarina, Baig, Aysha Karamat, Azmi, Ilhaamie Abdul Ghani

    المصدر: Journal of Islamic Marketing, 2022, Vol. 14, Issue 6, pp. 1577-1602.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JIMA-11-2019-0229

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  8. 8
    دورية أكاديمية
    The subsequent effects of negative emotions: from brand hate to anti-brand consumption behavior under moderating mechanisms

    المؤلفون: Rahimah, Anni, Dang, Huu Phuc, Nguyen, Tessa Tien, Cheng, Julian Ming-Sung, Kusumawati, Andriani

    المصدر: Journal of Product & Brand Management, 2022, Vol. 32, Issue 4, pp. 618-631.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-12-2021-3778

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  9. 9
    دورية أكاديمية
    Assessing brand switching level and behaviour of growing-up milk products in Java: A structural equation modeling and multigroup analysis

    المؤلفون: Sunardi, Jangkung Handoyo Mulyo, Irham, Jamhari

    المصدر: Heliyon, Vol 9, Iss 5, Pp e15969- (2023)

    مصطلحات موضوعية: Brand switching level, Brand switching behavior, Growing-up milk products, Structural equation modeling, Multi Group Analysis, Science (General), Q1-390, Social sciences (General), H1-99

    وصف الملف: electronic resource

    Relation: http://www.sciencedirect.com/science/article/pii/S2405844023031766; https://doaj.org/toc/2405-8440

    URL الوصول: https://doaj.org/article/408440d79f594e79bd9ba948efe6f3d8

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  10. 10
    دورية أكاديمية
    The Influence of Prices, Advertising Attractiveness, Celebrity Endorsers, and Dissatisfaction with Brand Switching on Smartphone Consumers in Mataram City, Indonesia

    المؤلفون: Muhammad At-Thariq, Handry Sudiartha Athar, Lalu M. Furkan

    المصدر: Traektoriâ Nauki, Vol 9, Iss 2-3, Pp 1018-1024 (2023)

    مصطلحات موضوعية: price, advertising attractiveness, celebrity endorser, consumer dissatisfaction, brand switching, Science

    وصف الملف: electronic resource

    Relation: https://pathofscience.org/index.php/ps/article/view/2003; https://doaj.org/toc/2413-9009

    URL الوصول: https://doaj.org/article/bcd3888aa0cb4391b2c14a94e1731a86

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