المؤلفون: Bahuaud, Myriam, Pecolo, Agnès

المصدر: Études de communication. 2019, 51(2), p. 21-36.

الإتاحة: https://www.cairn.info/revue-etudes-de-communication-2018-2-page-21.htm

المؤلفون: Pecolo, Agnès, Bahuaud, Myriam

المصدر: CommuniquerOpenAIRE.

مصطلحات موضوعية: générations, nostalgie, communication publicitaire, patrimoine, transmission, generations, nostalgia, advertising communication, heritage

Relation: http://journals.openedition.org/communiquer/basictei/1877; http://journals.openedition.org/communiquer/tei/1877

URL الوصول: http://journals.openedition.org/communiquer/1877

المؤلفون: Bahuaud, Myriam, Pecolo, Agnès

المصدر: Communication & Organisation. 2017, 50(2), p. 101-110.

الإتاحة: https://www.cairn.info/revue-communication-et-organisation-2016-2-page-101.htm

المؤلفون: Héas, Stéphane, Bodin, Dominique, Robène, Luc, Meunier, Dominique, Blumrodt, Jens

المصدر: Études de communicationOpenAIRE.

مصطلحات موضوعية: publicité, stéréotype genré, sport, sociologie, communication publicitaire, produit, image, France, advertising, gender stereotype, sociology, advertising communication, product, picture

Relation: http://journals.openedition.org/edc/basictei/391; http://journals.openedition.org/edc/tei/391

URL الوصول: http://journals.openedition.org/edc/391

المؤلفون: Bahuaud, Myriam, Pecolo, Agnès

المصدر: Études de communication.

مصطلحات موضوعية: authenticité, nostalgie, patrimoine, communication publicitaire et générationnelle, authenticity, nostalgia, heritage, advertising communication, generational communication

Relation: http://journals.openedition.org/edc/basictei/7918; http://journals.openedition.org/edc/tei/7918

الإتاحة: http://journals.openedition.org/edc/7918

المؤلفون: Bahuaud, Myriam, Pecolo, Agnès

المصدر: Sciences du Design. 2016, 3(1), p. 71-78.

الإتاحة: https://www.cairn.info/revue-sciences-du-design-2016-1-page-71.htm

المؤلفون: Philippe, Déborah, Debenedetti, Alain

المصدر: Marketing du luxe. 2014, p. 91-106.

الإتاحة: https://www.cairn.info/marketing-du-luxe--9782847695762-page-91.htm

المؤلفون: Pecolo, Agnès, Bahuaud, Myriam

المصدر: Questions de communication.

مصطلحات موضوعية: générations, nostalgie, communication publicitaire, patrimoine, generations, nostalgia, advertising communication, heritage

Relation: http://journals.openedition.org/questionsdecommunication/basictei/11567; http://journals.openedition.org/questionsdecommunication/tei/11567

الإتاحة: http://journals.openedition.org/questionsdecommunication/11567

المؤلفون: Bahuaud, Myriam, Pecolo, Agnès

المصدر: Communication et organisation.

مصطلحات موضوعية: communication publicitaire et participative, marques, espace urbain et virtuel, participatory communication and advertising, brands, urban space and virtual

Relation: http://journals.openedition.org/communicationorganisation/basictei/5375; http://journals.openedition.org/communicationorganisation/tei/5375

الإتاحة: http://journals.openedition.org/communicationorganisation/5375

المؤلفون: Amina AOMARI, Houda SKANDE

المصدر: Revue Marocaine de Recherche en Management et Marketing, Vol 1, Iss 11, Pp 374-396 (2011)

مصطلحات موضوعية: communication publicitaire, celebrity marketing, congruence, Management. Industrial management, HD28-70, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://revues.imist.ma/index.php?journal=REMAREM&page=article&op=view&path%5B%5D=3442&path%5B%5D=2474; https://doaj.org/toc/2028-5175; https://doaj.org/toc/2458-665X

URL الوصول: https://doaj.org/article/7424b88580874662a55af232d2a47fbe