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1كتاب إلكتروني
المؤلفون: Chris Fill, Sarah Turnbull
نوع المادة: eBook.
تصنيفات: BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Business Communication / General, BUSINESS & ECONOMICS / Marketing / General
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2كتاب إلكتروني
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3
المؤلفون: Danilo Cruz, Chris Fill
المصدر: Marketing Intelligence & Planning. 26:743-758
مصطلحات موضوعية: Marketing, Return on marketing investment, Marketing management, Digital marketing, Viral marketing, business.industry, Marketing effectiveness, Quantitative marketing research, business, Marketing research, Marketing strategy
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4
المؤلفون: Chris Fill, Graham Hughes
المصدر: The Marketing Review. 7:45-57
مصطلحات موضوعية: Media mix, Return on marketing investment, business.industry, Resource-based view, Public relations, Marketing, business, Marketing mix, Central element, Marketing strategy, Promotional mix, Integrated marketing communications
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::271934e8dbe9ec2e901822f84cccf268
https://doi.org/10.1362/146934707x180677 -
5
المؤلفون: Chris Fill, Graham Hughes
المصدر: International Journal of Management Cases. 9:225-232
مصطلحات موضوعية: Digital marketing, business.industry, Marketing communication, Advertising, Business, Marketing, Marketing research, Integrated marketing communications
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::70bf1d379f2e606eb1bccc1480829be1
https://doi.org/10.5848/apbj.2007.00024 -
6
المؤلفون: Simon Hardaker, Chris Fill
المصدر: Corporate Reputation Review. 7:365-376
مصطلحات موضوعية: business.industry, Strategy and Management, media_common.quotation_subject, Public sector, Stakeholder, Internal communications, Public relations, Corporate branding, Order (business), Business, Business and International Management, Corporate communication, Marketing, ComputingMilieux_MISCELLANEOUS, Corporate services, Reputation, media_common
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7كتاب إلكتروني
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8
المؤلفون: H Wright, Chris Fill
المصدر: Corporate Reputation Review. 4:99-110
مصطلحات موضوعية: Research program, business.industry, Strategy and Management, media_common.quotation_subject, Best practice, Stakeholder, Advertising, Sample (statistics), Corporate branding, Perception, Business and International Management, Marketing, business, Pharmaceutical industry, Reputation, media_common
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9
المؤلفون: Chris Fill
المصدر: The Marketing Review. 1:409-425
مصطلحات موضوعية: Business-to-government, Consistency (negotiation), Digital marketing, business.industry, Business, Marketing, Marketing research, Communications management, Integrated marketing communications
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::97bec35e14914338f0baea582af9f6e2
https://doi.org/10.1362/1469347002562588 -
10
المؤلفون: Chris Fill, Eirini Dimopoulou
المصدر: Journal of Medical Marketing. 1:9-19
مصطلحات موضوعية: Marketing, Sales force, Strategy and Management, Credibility, Medicine (miscellaneous), Identity (social science), Advertising, Business, Relative strength, Corporate identity, Pharmacology, Toxicology and Pharmaceutics (miscellaneous)
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::ae3d3b196ecbd2c24b965de000f177a9
https://doi.org/10.1057/palgrave.jmm.5040002