يعرض 1 - 10 نتائج من 4,661 نتيجة بحث عن '"Communication in marketing"', وقت الاستعلام: 1.85s تنقيح النتائج
  1. 1
    دورية أكاديمية
    Increasing graduates' interest in B2B sales: how to dispel lay beliefs, fight stigma, and create a profession of choice.

    المؤلفون: Lanzrath, Aline Isabelle, Homburg, Christian, Ruhnau, Robin-Christopher M.

    المصدر: Journal of Personal Selling & Sales Management; Sep2024, Vol. 44 Issue 3, p274-292, 19p

    مصطلحات موضوعية: JOB descriptions, OCCUPATIONAL achievement, COMMUNICATION in marketing, CONJOINT analysis, DIVERSITY in education

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  2. 2
    دورية أكاديمية
    Social media influencer endorsement: the conditional effects of product attribute description in sponsored influencer videos.

    المؤلفون: Chen, Yiwen, Chen, Li, Pan, Yang

    المصدر: Journal of Marketing Management; Aug2024, Vol. 40 Issue 9/10, p675-703, 29p

    مصطلحات موضوعية: INFLUENCER marketing, PRODUCT attributes, MARKETING, COMMUNICATION in marketing, MARKETING effectiveness, VIDEOS

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  3. 3
    دورية أكاديمية
    When Language Matters.

    المؤلفون: Packard, Grant, Li, Yang, Berger, Jonah

    المصدر: Journal of Consumer Research; Oct2024, Vol. 51 Issue 3, p634-653, 20p

    مصطلحات موضوعية: CUSTOMER relations, CONSUMER behavior, COMMUNICATIVE competence, EMOTIVE (Linguistics), COMMUNICATION in marketing, COMMUNICATION strategies, MARKETING & psychology

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  4. 4
    دورية أكاديمية
    Toward a Common Customer Identity Framework for Managing Participatory Marketing Communication Campaigns.

    المؤلفون: Nariswari, Angeline, Chen, Qimei, Alden, Dana L.

    المصدر: Journal of Advertising; Jun/Jul2024, Vol. 53 Issue 3, p357-376, 20p

    مصطلحات موضوعية: MARKETING, COMMUNICATION in marketing, PSYCHOLOGICAL ownership, CONSUMERS, VOTERS, MARKETING channels

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  5. 5
    دورية أكاديمية
    Machine Learning in Sport Social Media Research: Practical Uses and Opportunities.

    المؤلفون: Du, James, Mamo, Yoseph Z., Floyd, Carter, Karthikeyan, Niveditha, James, Jeffrey D.

    المصدر: International Journal of Sport Communication; Mar2024, Vol. 17 Issue 1, p97-106, 10p

    مصطلحات موضوعية: MACHINE learning, NATURAL language processing, SOCIAL media, COMMUNICATION in sports, COMMUNICATION in marketing, SPORTS participation

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  6. 6
    دورية أكاديمية
    The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications.

    المؤلفون: Sample, Kevin L., Hulland, John, Sevilla, Julio, Labrecque, Lauren I.

    المصدر: Journal of Marketing Research (JMR); Feb2024, Vol. 61 Issue 1, p27-48, 22p

    مصطلحات موضوعية: PRODUCT design, COMMUNICATION in marketing, VISUAL perception, PSYCHOMETRICS

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  7. 7
    دورية أكاديمية
    What's in a "Happy" Meal? The Effects of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions.

    المؤلفون: Abell, Annika, Smith, Leah, Biswas, Dipayan

    المصدر: Journal of Advertising; Jan-Mar2024, Vol. 53 Issue 1, p54-69, 16p

    مصطلحات موضوعية: PRICES, MARKETING, COMMUNICATION in marketing, PERCEPTION (Philosophy), RESTAURANTS

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  8. 8
    دورية أكاديمية
    Philanthropy scandals and regular donations: the role of email marketing communications.

    المؤلفون: Minguez, Ana, Sese, F. Javier

    المصدر: Journal of Marketing Management; Nov2023, Vol. 39 Issue 15/16, p1592-1619, 28p

    مصطلحات موضوعية: MARKETING, COMMUNICATION in marketing, CHARITABLE giving, MARKETING management, COMMUNITY services, SCANDALS, CORPORATE communications

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  9. 9
    دورية أكاديمية
    Influencer marketing: a scoping review and a look ahead.

    المؤلفون: Fowler, Kendra, Thomas, Veronica L.

    المصدر: Journal of Marketing Management; Sep2023, Vol. 39 Issue 11/12, p933-964, 32p, 2 Diagrams, 7 Charts, 2 Graphs

    مصطلحات موضوعية: INFLUENCER marketing, LITERATURE reviews, MARKETING, COMMUNICATION in marketing

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  10. 10
    دورية أكاديمية
    Investigating the relationship between stereotyping and creativity during marketing campaigns in marketeers and audiences.

    المؤلفون: Tan, Nuoya, Parashar, Nimisha, Ahmetoglu, Gorkan, Harris, Lasana T.

    المصدر: Scientific Reports; 9/4/2024, Vol. 14 Issue 1, p1-14, 14p

    مصطلحات موضوعية: MARKETING, STEREOTYPES, COMMUNICATION in marketing, CREATIVE ability, CONSUMER education, YOUNG consumers

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