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1دورية أكاديمية
المصدر: Heliyon, Vol 10, Iss 11, Pp e32047- (2024)
مصطلحات موضوعية: Gamification, Marketing, Bibliometric review, TCCM framework, Future directions, Science (General), Q1-390, Social sciences (General), H1-99
وصف الملف: electronic resource
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2دورية أكاديمية
المصدر: Scientific Annals of Economics and Business, Vol 70, Iss 4, Pp 603-628 (2023)
مصطلحات موضوعية: consumer brand relationship, brand hate, consumer personality, neuroticism, extraversion, Business, HF5001-6182
وصف الملف: electronic resource
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3دورية أكاديمية
المصدر: Revista de Administração Pública, Vol 57, Iss 4 (2023)
مصطلحات موضوعية: internal marketing practices, affective commitment, job satisfaction, proactive behavior, life satisfaction, private and public national sectors, Political institutions and public administration (General), JF20-2112
وصف الملف: electronic resource
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4دورية أكاديمية
المؤلفون: Ricardo Valins, Arnaldo Coelho, Cristela Maia Bairrada
المصدر: Revista Gestão em Análise, Vol 6, Iss 1/2, Pp 33-51 (2017)
مصطلحات موضوعية: marcas, autenticidade de marca, vinho do porto, brand equity, Commerce, HF1-6182, Business, HF5001-6182
وصف الملف: electronic resource
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5دورية أكاديمية
المصدر: Revista Gestão em Análise, Vol 5, Iss 1, Pp 32-49 (2016)
مصطلحات موضوعية: brand equity, marcas do distribuidor, comportamento do consumidor, Commerce, HF1-6182, Business, HF5001-6182
وصف الملف: electronic resource
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6دورية أكاديمية
المصدر: Springer;International Association of Public and Non-Profit Marketing, International Review on Public and Nonprofit Marketing. 21(2):255-278
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7
المصدر: Journal of International Consumer Marketing. :1-17
مصطلحات موضوعية: Marketing, Management Information Systems
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8
المؤلفون: Telma Van-Dúnem, Arnaldo Coelho, Cristela Maia Bairrada
المصدر: International Journal of Event and Festival Management.
مصطلحات موضوعية: Tourism, Leisure and Hospitality Management, General Business, Management and Accounting
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9
المؤلفون: Filipe Coelho, Inês Aniceto, Cristela Maia Bairrada, Pedro Silva
المصدر: Journal of Retailing and Consumer Services. 72:103236
مصطلحات موضوعية: Marketing
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10
المؤلفون: Telma Van-Dunem, Arnaldo Coelho, Cristela Maia Bairrada
المصدر: Geo Journal of Tourism and Geosites, Vol 35, Iss 2, Pp 411-418 (2021)
مصطلحات موضوعية: Geography (General), tourist perception, media_common.quotation_subject, Geography, Planning and Development, Advertising, positive and negative emotions, optimal distinctiveness, Destination image, place identity, authenticity, Geography, Perception, Geography. Anthropology. Recreation, Earth and Planetary Sciences (miscellaneous), G1-922, Luanda, luanda, Tourism, media_common