المؤلفون: Bivainis, Juozas, Daukševičiūtė, Irena

المصدر: Business: Theory and Practice; Vol 14 No 2 (2013); 103-116
Business: Theory and Practice, Vol 14, Iss 2 (2013)

مصطلحات موضوعية: marketing activities, marketing costs, optimisation, marketing effectiveness, return on marketing, lcsh:Business, marketing programme, lcsh:HF5001-6182

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::1f8f55e9ef1348b114ce6706185f4c49
http://journals.vgtu.lt/index.php/BTP/article/view/8511

المؤلفون: Drejeris, Rolandas, Daukševičiūtė, Irena

المصدر: Vadybos mokslas ir studijos-kaimo verslų ir jų infrastruktūros plėtrai [Management theory and studies for rural business and infrastructure development]. 2012, Nr. 3 (32), p. 31-39.

مصطلحات موضوعية: Assets, Indicators of efficiency, Lietuva (Lithuania), Marketingo sąnaudos, Efektyvumo rodikliai, Marketingo efektyvumas, Bank marketing, Marketing expenses, Turtas / Assets, Banko marketingas, Efficiency of marketing

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=od______2712::671bc4987635677025ff31ad33c80ad7
https://www.lituanistika.lt/content/42271

المؤلفون: Vilkaitė, Neringa, Daukševičiūtė, Irena

المصدر: Mokslas – Lietuvos ateitis / Science – Future of Lithuania; Vol 3 No 4 (2011): Business in XXI century / Verslas XXI amžiuje; 105-112

مصطلحات موضوعية: content analysis, customer, customer loyalty, customer loyalty surveys

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=vilniusgedim::0b5f769275638247965105c26e84a4ee
http://journals.vgtu.lt/index.php/MLA/article/view/5103

المؤلفون: Daukševičiūtė, Irena, Valainis, Aivaras, Vilkaitė, Neringa

المصدر: Intelektinė ekonomika 2011, Nr. 2(10), p. 200-211.

مصطلحات موضوعية: Marketing tools eff ectiveness, Marketing tools effectiveness, Marketingo grąža, Effectiveness, Marketing costs, Marketingo efektyvumas, Marketing eff ectiveness, Marketing effectiveness, Lietuva (Lithuania), Marketingo priemonės, Return on marketing, Marketingo sąnaudos, Efektyvumas, Return marketing, Apskaita / Accounting, Marketing tool, Marketing return, Marketingo priemonių efektyvumas

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::cb6b6c8457b6a9ceb50d2a248582d069
http://dspace.vgtu.lt/handle/1/3100

المؤلفون: Daukševičiūtė, Irena, Vilkaitė, Neringa, Valainis, Aivaras

مصطلحات موضوعية: Marketing, Loyalty, Loyalty programme, Relationship, Bank, SMEs

URL الوصول: https://explore.openaire.eu/search/publication?articleId=od______2495::9adcc043a3f0cad7571d107aa9c923ba
http://dspace.vgtu.lt/handle/1/3099

المؤلفون: Vilkaitė, Neringa, Daukševičiūtė, Irena

المصدر: Mokslas-Lietuvos ateitis [Science – Future of Lithuania]. 2011, t. 3, Nr. 4, p. 105-112.

مصطلحات موضوعية: Customer loyalty, Turinio analizė, Lietuva (Lithuania), Rinka. Rinkodara / Market. Marketing, Customer, Vartotojai / Consumers, Customer, customer loyalty, content analysis, customer loyalty surveys, Customer loyalty surveys, Content analysis

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=od______2712::57db540a47d5d0cee0ce5ccbb5beb15d
https://www.lituanistika.lt/content/29948

المؤلفون: Daukševičiūtė, Irena, Vilkaitė, Neringa, Valainis, Aivaras

المصدر: Intelektinė ekonomika 2011, t. 5, Nr. 4(12), p. 526-546.

مصطلحات موضوعية: Marketing, Relationship, SME, Australija (Australia), Rinka. Rinkodara / Market. Marketing, SMEs, Small and medium business (SME), Smulkus ir vidutinis verslas, Loyalty programme, Loyalty, Santykiai, Lietuva (Lithuania), Bank, Bankas, Neringa, Lojalumas, Lojalumo programa

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=od______2712::c9e02b2e2eaf37f7b829fe90afae7750
https://www.lituanistika.lt/content/31664

Alternate Title: AN OPTIMISATION MODEL FOR THE MARKETING PROGRAMMES OF COMPANIES. (English)

المؤلفون: Bivainis, Juozas, Daukševičiūtė, Irena

المصدر: Business: Theory & Practice; Sep2013, Vol. 14 Issue 3, p228-239, 12p

مصطلحات موضوعية: MATHEMATICAL optimization, ECONOMIC models, REGRESSION analysis, BANKING industry, INTEGER programming, MARKETING effectiveness, ALGORITHMS

Alternate Title: ANALYSIS OF METHODOLOGICAL PRESUMPTIONS FOR OPTIMISATION OF MARKETING PROGRAMMES. (English)

المؤلفون: Bivainis, Juozas, Daukševičiūtė, Irena

المصدر: Business: Theory & Practice; Jun2013, Vol. 14 Issue 2, p103-116, 14p

مصطلحات موضوعية: MARKETING costs, GUIDELINES, METHODOLOGY, DETERMINANTS (Mathematics), DECISION making

Alternate Title: RELATIONSHIP MARKETING THROUGH THE PRISM OF CUSTOMER LOYALTY. (English)

المؤلفون: Bivainis, Juozas, Daukševičiūtė, Irena, Vilkaitė, Neringa

المصدر: Business: Theory & Practice; 2011, Vol. 12 Issue 4, p348-361, 14p, 1 Illustration, 6 Diagrams, 5 Charts

مصطلحات موضوعية: RELATIONSHIP marketing, CUSTOMER loyalty, BUSINESS planning, OPERATING costs, MARKETING strategy, INNOVATIONS in business, BUSINESS models