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1دورية أكاديمية
المؤلفون: Devon S. Johnson, Debika Sihi, Laurent Muzellec
المصدر: Informatics, Vol 8, Iss 4, p 66 (2021)
مصطلحات موضوعية: marketing strategy, big data analytics implementation, data driven marketing, Information technology, T58.5-58.64
وصف الملف: electronic resource
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المؤلفون: Debika Sihi, Debra Zahay, Devon S. Johnson, Laurent Muzellec
المصدر: Journal of Research in Interactive Marketing. 13:162-178
مصطلحات موضوعية: Marketing, Axial coding, business.industry, Product innovation, 05 social sciences, Big data, Exploratory research, Variety (cybernetics), Customer analytics, Analytics, 0502 economics and business, Business intelligence, 050211 marketing, business, 050203 business & management
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المؤلفون: Debika Sihi
المصدر: Journal of Research in Interactive Marketing. 12:398-417
مصطلحات موضوعية: Marketing, Knowledge management, business.industry, media_common.quotation_subject, 05 social sciences, Context (language use), Virtual reality, Competitive advantage, Personalization, Service (economics), Market analysis, 0502 economics and business, 050211 marketing, Quality (business), Augmented reality, Business, 050203 business & management, media_common
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5دورية أكاديمية
المؤلفون: Deepa Chandrasekaran, Raji Srinivasan, Debika Sihi
المصدر: Springer, Journal of the Academy of Marketing Science. 46(3):403-430
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المؤلفون: Debika Sihi, Devon S. Johnson, Laurent Muzellec
المصدر: Informatics, Vol 8, Iss 66, p 66 (2021)
Informatics
Volume 8
Issue 4مصطلحات موضوعية: Computer Networks and Communications, business.industry, Communication, Big data, Information Dissemination, Middle management, Information technology, Sensemaking, data driven marketing, T58.5-58.64, Marketing strategy, Human-Computer Interaction, Analytics, Data quality, big data analytics implementation, Survey data collection, Marketing, marketing strategy, business
وصف الملف: application/pdf
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المؤلفون: Debika Sihi, Deepa Chandrasekaran, Raji Srinivasan
المصدر: Journal of the Academy of Marketing Science. 46:403-430
مصطلحات موضوعية: Marketing, Economics and Econometrics, Event (computing), media_common.quotation_subject, 05 social sciences, Information processing, Advertising, Advertising campaign, Online search, 0502 economics and business, Marketing theory, 050211 marketing, Business, Business and International Management, Television advertising, Content (Freudian dream analysis), Publicity, ComputingMilieux_MISCELLANEOUS, 050203 business & management, media_common
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المؤلفون: Debika Sihi
المصدر: International Journal of Public Administration in the Digital Age. 4:1-18
مصطلحات موضوعية: Information transmission, Public Administration, business.industry, Information Dissemination, Library and Information Sciences, Public relations, Investment (macroeconomics), Computer Science Applications, Work (electrical), Business sector, Social media, Marketing, business, Social economy, Executive director
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المؤلفون: Debra Zahay, Debika Sihi, Nick Hajli, Wes Pollitte
المصدر: Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801
مصطلحات موضوعية: Knowledge management, business.industry, Computer science, media_common.quotation_subject, Ideation, Crowdsourcing, Focus group, Market research, New product development, Social media, Quality (business), business, Marketing research, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::6d11a7b05d249c019c21b09ef0fe9c3b
https://doi.org/10.1007/978-3-319-99181-8_158 -
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