المؤلفون: Deon Rousseau

المصدر: SA Journal of Industrial Psychology, Vol 17, Iss 3, Pp 4-12 (1991)

مصطلحات موضوعية: Consumer awareness, Industrial psychology, HF5548.7-5548.85

وصف الملف: electronic resource

Relation: https://sajip.co.za/index.php/sajip/article/view/528; https://doaj.org/toc/0258-5200; https://doaj.org/toc/2071-0763

URL الوصول: https://doaj.org/article/da53df7b26834171af22744c44301034

المؤلفون: Deon Rousseau, D. J. L. Venter

المصدر: SA Journal of Industrial Psychology, Vol 18, Iss 3, Pp 18-24 (1992)

مصطلحات موضوعية: Social Psychology, Consumer knowledge, Independent samples, Consumer awareness, lcsh:Industrial psychology, Two sample, Psychology, Consumer education, Social psychology, Applied Psychology, lcsh:HF5548.7-5548.85

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5738a8c233fe5194f57c5b3fc7608d6c
https://sajip.co.za/index.php/sajip/article/view/547

المؤلفون: Deon Rousseau

المصدر: South African Journal of Psychology. 20:184-194

مصطلحات موضوعية: Empirical data, Market segmentation, Econometrics, Sample (statistics), Segmentation, Psychology, Psychographic, General Psychology, Reliability (statistics)

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::d645771255dbf73a093192861d059a13
https://doi.org/10.1177/008124639002000308

المؤلفون: Deon Rousseau

المصدر: South African Journal of Psychology. 14:1-6

مصطلحات موضوعية: Product (business), Hypermarket, Advertising, Sample (statistics), Durable good, Psychology, General Psychology, Field (computer science), Variety (cybernetics)

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::90fcb121b6609f3b7872ddc951eba625
https://doi.org/10.1177/008124638401400101

المؤلفون: Deon Rousseau

المصدر: South African Journal of Psychology. 12:19-23

مصطلحات موضوعية: Psychology, Social psychology, General Psychology

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::8a3d067752fbf40cb8b3411e705d6cd3
https://doi.org/10.1177/008124638201200103

المؤلفون: Deon Rousseau

المصدر: SA Journal of Industrial Psychology, Vol 12, Iss 2, Pp 25-30 (1986)

مصطلحات موضوعية: Consumer satisfaction, Social Psychology, Pre-purchase information search, Hypermarket, lcsh:Industrial psychology, Market place, Product (category theory), Psychology, Social psychology, Applied Psychology, lcsh:HF5548.7-5548.85

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fb5e7b9bd523e270cc6dbf46cf0ab244
https://sajip.co.za/index.php/sajip/article/view/451

المؤلفون: S. Saunders, Deon Rousseau

المصدر: SA Journal of Industrial Psychology, Vol 0, Iss 0 (1985)

مصطلحات موضوعية: Advertising campaign, Social Psychology, adolescent, Opinion leadership, media usage, Advertising, lcsh:Industrial psychology, Psychology, Social psychology, Applied Psychology, Preference, Sowetons, lcsh:HF5548.7-5548.85

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::11e3d66c39802d29a9bf2651b2286cfa
https://sajip.co.za/index.php/sajip/article/view/365