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1دورية أكاديمية
المصدر: Springer, Marketing Letters. 34(1):161-169
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المصدر: Journal of Advertising Research. :2022-026
مصطلحات موضوعية: Marketing, Communication
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::8404647545061d72a778f8f361f4d517
https://doi.org/10.2501/jar-2022-026 -
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المؤلفون: Constantine S. Katsikeas, Shilpa Madan, C. Miguel Brendl, Bobby J. Calder, Donald R. Lehmann, Hans Baumgartner, Bert Weijters, Mo Wang, Chengquan Huang, Joel Huber
المصدر: Journal of Consumer Psychology. 33:244-258
مصطلحات موضوعية: Marketing, Applied Psychology
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المصدر: Marketing Letters. 34:161-169
مصطلحات موضوعية: Marketing, Economics and Econometrics, Business and International Management
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المؤلفون: Jaeyeon (Jae) Chung, Leonard Lee, Donald R Lehmann, Claire I Tsai
المصدر: Journal of Consumer Research. 49:1118-1139
مصطلحات موضوعية: Marketing, Economics and Econometrics, Arts and Humanities (miscellaneous), Anthropology, Business and International Management
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::35214317d650103c1e801fe57a3c5760
https://doi.org/10.1093/jcr/ucac032 -
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المؤلفون: Donald R. Lehmann, Praveen K. Kopalle
المصدر: Journal of Public Policy & Marketing. 40:453-456
مصطلحات موضوعية: Marketing, Economics and Econometrics, business.industry, Big data, Health care, Public policy, Marketing analytics, Business and International Management, Public relations, business
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::7478c05cb24142b230ecba0833f33017
https://doi.org/10.1177/0743915621999031 -
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المؤلفون: Lauren I. Labrecque, Donald R. Lehmann, Dipayan Biswas
المصدر: Journal of Consumer Psychology. 31:746-764
مصطلحات موضوعية: Marketing, Taste, Modal, Perception, media_common.quotation_subject, Olfaction, Sensory marketing, Psychology, Neuroscience, Sensory cue, Applied Psychology, media_common
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المؤلفون: Robert P. Rooderkerk, Donald R. Lehmann
المساهمون: Department of Technology and Operations Management, Optimization of Digital Experiments
المصدر: Journal of Marketing Research, 58(1), 50-73. American Marketing Association
مصطلحات موضوعية: Marketing, Economics and Econometrics, Database, Computer science, Page layout, 05 social sciences, 050401 social sciences methods, computer.software_genre, Field (computer science), Variety (cybernetics), Personalization, 0504 sociology, Categorization, 0502 economics and business, Behavioral decision making, 050211 marketing, Product (category theory), Business and International Management, computer
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::06601bf1e4cb94aa675b65d0e503b431
https://doi.org/10.1177/0022243720964127 -
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المؤلفون: Aparna A. Labroo, Donald R. Lehmann, Eric T. Bradlow, Joel Huber, Russell S. Winer, Sandy D. Jap, Peter N. Golder, Natalie Mizik, John G. Lynch
المصدر: Marketing Letters. 31:311-314
مصطلحات موضوعية: Marketing, Economics and Econometrics, Business, Business and International Management
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المصدر: SSRN Electronic Journal.
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::889e55cffee2f34943e18e29fbfc52ce
https://doi.org/10.2139/ssrn.4076899