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1دورية أكاديميةDonor Responses to Out-group Beneficiary Profiles in Direct Mail Fundraising: A Canadian Case Study.
المؤلفون: Dougherty, Christopher Nicholas1 cn.dougherty@gmail.com, Schmidt, Kirk2, Mahon, Crystal2
المصدر: Journal of Nonprofit & Public Sector Marketing. Apr-Jun2024, Vol. 36 Issue 2, p123-144. 22p.
مصطلحات موضوعية: Outgroups (Social groups), Fundraising, Fundraisers (Persons), Postal service, Support services (Management), Beneficiaries, Charities
مصطلحات جغرافية: Canada
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2دورية أكاديمية
المؤلفون: Dougherty, Christopher Nicholas
المصدر: Canadian Journal of Nonprofit & Social Economy Research / Revue canadienne de recherche sur les OSBL et l'économie sociale; Spring2019, Vol. 10 Issue 1, p6-25, 20p