المؤلفون: Dr T.W.Hermanus

المصدر: The Retail and Marketing Review, Vol 19, Iss 1, Pp 13-33 (2023)

مصطلحات موضوعية: user-generated content, generation y, consumer-based brand equity, response strategies, communication strategy and secondary brand associations., Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://retailandmarketingreview.co.za/volume-19-issue-1-2023/19_1_13-33/; https://doaj.org/toc/2708-3209

URL الوصول: https://doaj.org/article/eb5e9c307452414f930f1c6413862a4c