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المؤلفون: Paola Signori, Ilenia Confente
المصدر: Sinergie Italian Journal of Management. :175-191
مصطلحات موضوعية: communication audit, marketing strategy, web marketing, word of mouth, social netwoks, prism analysis, Data collection, Social network, business.industry, Computer science, Word of mouth, Communication audit, Advertising, Management Science and Operations Research, General Business, Management and Accounting, Data science, Online advertising, E-context, C2C, Conceptual framework, Social media, Corporate communication, business
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::20a3da28ebc2da96c824af2d3693da2c
https://doi.org/10.7433/s93.2014.11