المؤلفون: Van Steenburg, Eric^Aff5, Guzman, Francisco^Aff6

المساهمون: Louisiana Tech University, Wu, Shuang, editor^Aff2, Pantoja, Felipe, editor^Aff3, Krey, Nina, editor^Aff4

المصدر: Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. :251-252

المؤلفون: Serhan ORAL, Yusuf BAYRAKTAR, Ahmet Ziya BAŞCI, Osman ÇAPAN

المصدر: Volume: 36, Issue: 1 48-68
Erciyes Akademi

مصطلحات موضوعية: Conspicuous consumption,Electronic word-of-mouth communication,Experiential brand,Palandoken, Gösterişçi tüketim,Elektronik ağızdan ağıza iletişim,Deneyimsel marka,Palandöken, Beşeri Bilimler, Ortak Disiplinler, Humanities, Multidisciplinary

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::140cd833b536254200a2df68b46fe705
https://dergipark.org.tr/tr/pub/erciyesakademi/issue/68934/999724

مصطلحات موضوعية: Destination branding, Marca experiencial, Experiential brand, Brand Cape Verde, Branding de destinos, Identidad turística, Tourism identity, Marca Cabo Verde

URL الوصول: https://explore.openaire.eu/search/publication?articleId=od_______272::83ee78e6fcb81f3b4aec5879833d9e5e
https://hdl.handle.net/2072/427882

المؤلفون: Joshi, Amit, Mao, Huifang

المصدر: Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science. July 2012 40(4):558-571

المؤلفون: Nezahat Ekici, Selda Başaran Alagöz

المساهمون: Özşahin, M, Alagöz, Selda Başaran

مصطلحات موضوعية: Digital marketing, business.industry, Experiential Marketing, Advertising, Competitor analysis, Experiential learning, Marketing strategy, Competitive advantage, Marketing mix, Experiential Brand, Marketing management, Vacation Experience, General Materials Science, Marketing, Customer Experience, business, Marketing research, Turkish Airlines

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6343446d404ab930fef9f7710e5f967c
https://hdl.handle.net/11492/3142

المؤلفون: Lorena Rodríguez Campo, Edson Redy Moreira dos Santos

المصدر: Dipòsit Digital de Documents de la UAB
Universitat Autònoma de Barcelona
Recercat. Dipósit de la Recerca de Catalunya
instname
Recercat: Dipósit de la Recerca de Catalunya
Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)

مصطلحات موضوعية: Strategic planning, Destination branding, Marca experiencial, business.industry, Brand Cape Verde, Identity (social science), Advertising, General Medicine, Branding de destinos, Marketing strategy, Annual growth %, Cape verde, Geography, Experiential brand, Christian ministry, business, Identidad turística, Tourism identity, SWOT analysis, Humanities, Tourism, Marca Cabo Verde

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7246198b599060d830a5e0050e3fb476
https://ddd.uab.cat/record/186678