المؤلفون: Khairusy, Mirza Abdi^{Aff15, Aff16}, Hurriyati, Ratih^Aff15, Dirgantari, Puspo^Aff15, Haryadi, Didit^Aff17

المساهمون: Appolloni, Andrea, Series Editor^Aff1, Caracciolo, Francesco, Series Editor^Aff2, Ding, Zhuoqi, Series Editor^Aff3, Gogas, Periklis, Series Editor^Aff4, Huang, Gordon, Series Editor^Aff5, Nartea, Gilbert, Series Editor^Aff6, Ngo, Thanh, Series Editor^Aff7, Striełkowski, Wadim, Series Editor^Aff8, Hurriyati, Ratih, editor^Aff9, Wibowo, Lili Adi, editor^Aff10, Abdullah, Ade Gafar, editor^Aff11, Sulastri, editor^Aff12, Lisnawati, editor^Aff13, Murtadlo, Yusuf, editor^Aff14

المصدر: Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022). 255:569-576

المؤلفون: Glybchenko, Yelyzaveta^{Aff1, IDs42984024000903_cor1}

المصدر: Digital War. :1-16

المؤلفون: إسماعيل, عبد الرحيم

المصدر: Arab Journal of Administration; Mar2024, Vol. 44 Issue 1, p83-102, 20p

مصطلحات موضوعية: GUERRILLA marketing, BRAND equity, CUSTOMER loyalty, ELECTRIC equipment, VIRAL marketing, PRIVATE sector

مصطلحات جغرافية: EGYPT

المؤلفون: García Jiménez, Marina

المصدر: RUTA Comunicación; Núm. 7 (2016)

مصطلحات موضوعية: Postgraffiti, Ambient màrqueting, espai públic, Ambient art, Art urbà, Màrqueting de guerrilla, Street Art, Ambient marketing, public space, Urban Art, Guerrilla marketing

وصف الملف: application/pdf

Relation: https://www.raco.cat/index.php/Ruta/article/view/319754/409970

URL الوصول: https://www.raco.cat/index.php/Ruta/article/view/319754

المؤلفون: ALENDAR, Mustafa

المصدر: Journal of Knowledge Economy & Knowledge Management; Fall2023, Vol. 18 Issue 2, p163-174, 12p

مصطلحات موضوعية: GUERRILLA marketing, WEB 3.0, SEMANTIC Web

المؤلفون: Zarco, Carmen, Herzallah, Doaa

المصدر: Journal of Humanities & Social Sciences (JHSS); 2023, Vol. 6 Issue 4, p108-126, 19p

مصطلحات موضوعية: GUERRILLA marketing, TAXONOMY, INTERNET content, VIRAL marketing, MARKET surveys, IDENTIFICATION

Alternate Title: Analisis Pemasaran Gerilya Terhadap Minat Beli Merek Fesyen Lokal Indonesia. (Indonesian)

المؤلفون: Puspa Nugroho, Karen Millennia, Hermawan, Daniel

المصدر: International Journal of Applied Business (TIJAB); Nov2022, Vol. 6 Issue 2, p187-198, 12p

مصطلحات موضوعية: GUERRILLA marketing, BRAND name products, TECHNOLOGICAL innovations, INTERNET marketing, CONSUMER behavior

المؤلفون: Laudenbach, Peter

المصدر: brand eins; Feb2023, Vol. 25 Issue 2, p80-84, 5p

مصطلحات موضوعية: GUERRILLA marketing, MARKETING strategy, EVENT marketing, SCHOOL buses, ART schools, CUSTOMER relationship management, OUTDOOR education

الشركة/الكيان: BERLINER Ensemble

Alternate Title: Marketing de guerrilha no Facebook: Um estudo de metodologia mista sobre os efeitos na imagem da marca e intenção de partilha dos conteúdos. (Portuguese)

المؤلفون: Barbosa, Belem, Rocha, Anabela, Pina, Leandro

المصدر: Tourism & Management Studies; 2022, Vol. 18 Issue 3, p37-47, 11p

مصطلحات موضوعية: GUERRILLA marketing, BRAND image, COMMUNICATION in marketing, MARKETING, BRAND personification, CONTENT marketing, PERCEPTION (Philosophy), ADVERTISING campaigns, INTENTION

الشركة/الكيان: META Platforms Inc.

Alternate Title: Guerrilla Marketing on Twitter. (English)

المؤلفون: Korczagin, Daiana, Cembranel, Priscila

المصدر: Id on Line. Revista de Psicologia; Fev2022, Vol. 16 Issue 59, p48-68, 21p

مصطلحات موضوعية: GUERRILLA marketing, SOCIAL media in marketing, SOCIAL network analysis, EVIDENCE gaps, SOCIAL marketing