المؤلفون: Watanabe, Yasuhiro, Gilbert, Cassendra, Aman, Mohd Salleh, Zhang, James J.
المصدر: International Journal of Sports Marketing and Sponsorship, 2018, Vol. 19, Issue 2, pp. 194-216.
URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJSMS-08-2017-0077