المؤلفون: Girish Mallapragada, Aditya Gupta, Brett Josephson

المصدر: Production and Operations Management. 31:3525-3542

مصطلحات موضوعية: Management of Technology and Innovation, Management Science and Operations Research, Industrial and Manufacturing Engineering

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::dd7614937f7528e03a84fa46b55b2082
https://doi.org/10.1111/poms.13780

المؤلفون: Narongsak (Tek) Thongpapanl, Sourav Bikash Borah, Girish Mallapragada, Raghu Bommaraju, Rajkumar Venkatesan

المصدر: International Journal of Research in Marketing. 39:603-618

مصطلحات موضوعية: Marketing, Value (ethics), Globalization, Knowledge management, business.industry, Corporate governance, Foundation (evidence), Research questions, Business, Business environment

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::ca9587a5f46bf2626ea64e04d0dd9e81
https://doi.org/10.1016/j.ijresmar.2021.09.012

المؤلفون: Kelly B. Herd, Girish Mallapragada, Vishal Narayan

المصدر: Journal of Marketing. 86:117-134

مصطلحات موضوعية: Marketing, Prosocial behavior, business.industry, Business and International Management, Public relations, business, Mechanism (sociology)

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::5d3924ea6071ac455cac8871bd6cb4d7
https://doi.org/10.1177/00222429211031814

المؤلفون: Girish Mallapragada, Anwesha De, Beth L. Fossen

المصدر: Marketing Science. 40:305-324

مصطلحات موضوعية: Marketing, 05 social sciences, Advertising, Politics, TELEVISION ADVERTISING, QUASI-EXPERIMENT, TELEVISION ADVERTISING, QUASI-EXPERIMENT, AD EFFECTIVENESS, ONLINE WORD-OF-MOUTH, POLITICAL MARKETING, POLITICAL MARKETING, Political science, ONLINE WORD-OF-MOUTH, 0502 economics and business, AD EFFECTIVENESS, 050211 marketing, 050207 economics, Business and International Management, Television advertising

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6b60c15469468619581411c1c48698aa
https://doi.org/10.1287/mksc.2020.1260

المؤلفون: Girish Mallapragada

المصدر: SSRN Electronic Journal.

مصطلحات موضوعية: Value creation, Corporate governance, Institutional investor, Mode (statistics), Position (finance), Business, Value appropriation, Industrial organization

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::1fc1d12c6f056e3d9352c641ea32a206
https://doi.org/10.2139/ssrn.3612429

المؤلفون: Stefan Wuyts, Girish Mallapragada, Raji Srinivasan

المصدر: Journal of Marketing. 82:132-148

مصطلحات موضوعية: Marketing, ComputingMilieux_THECOMPUTINGPROFESSION, business.industry, Corporate governance, 05 social sciences, Market intelligence, Organizational adaptation, Test (assessment), 0502 economics and business, New product development, 050211 marketing, Business, Business and International Management, Centrality, Interlock, 050203 business & management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::26cb924d0ffabdf7988105dc90574ca3
https://doi.org/10.1509/jm.16.0120

المؤلفون: Raji Srinivasan, Girish Mallapragada

المصدر: Decision Sciences. 48:1164-1197

مصطلحات موضوعية: Information Systems and Management, ComputingMilieux_THECOMPUTINGPROFESSION, Strategy and Management, 05 social sciences, Seemingly unrelated regressions, Affect (psychology), General Business, Management and Accounting, Outcome (game theory), Organizational boundaries, Management of Technology and Innovation, 0502 economics and business, 050211 marketing, Product (category theory), Business, Marketing, Process innovation, 050203 business & management, Industrial organization, Panel data

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::7e6e950e6cd6334c81d9065a1c373ff0
https://doi.org/10.1111/deci.12258

المؤلفون: Qing Liu, Sandeep R. Chandukala, Girish Mallapragada

المصدر: Journal of Marketing. 80:21-38

مصطلحات موضوعية: Marketing, Scope (project management), 05 social sciences, Advertising, Context (language use), Page view, Variety (cybernetics), 0502 economics and business, 050211 marketing, Tobit model, Business, Product (category theory), Business and International Management, Duration (project management), Database transaction, 050203 business & management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::ed67f55dc48074c31e9e29570dd6d7bf
https://doi.org/10.1509/jm.15.0138

المؤلفون: Girish Mallapragada, Nandini Lahiri, Atul Nerkar

المصدر: Springer;Institute for Sustainable Innovation and Growth (iSIG), Customer Needs and Solutions. 3(1):29-41

الإتاحة: https://ideas.repec.org/a/spr/custns/v3y2016i1d10.1007_s40547-015-0060-1.html

المؤلفون: Nandini Lahiri, Atul Nerkar, Girish Mallapragada

المصدر: Customer Needs and Solutions. 3:29-41

مصطلحات موضوعية: Community and Home Care, Publishing, business.industry, Review process, Metric (unit), Public relations, business, Psychology, Marketing science, Social status, Review article, Test (assessment)

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::5c44857ebb184c78cda21aa1b5d150c3
https://doi.org/10.1007/s40547-015-0060-1