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1دورية أكاديمية
المؤلفون: Subimal Chatterjee, Gizem Atav, Junhong Min, David Taylor
المصدر: Journal of Consumer Marketing, 2014, Vol. 31, Issue 5, pp. 351-359.
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2
المؤلفون: Rajat Roy, Subimal Chatterjee, Gizem Atav
المصدر: Journal of Consumer Marketing. 38:397-409
مصطلحات موضوعية: Marketing, media_common.quotation_subject, 05 social sciences, 050109 social psychology, Anger, 0502 economics and business, Sympathy, 050211 marketing, 0501 psychology and cognitive sciences, Product (category theory), Business and International Management, Psychology, Social psychology, media_common
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3
المؤلفون: Gizem Atav, M. Deniz Dalman, Debi P. Mishra
المصدر: Journal of Consumer Marketing. 37:739-748
مصطلحات موضوعية: Marketing, Marketing buzz, 05 social sciences, Principal–agent problem, Event study, Moderation, Microeconomics, Empirical research, Information asymmetry, 0502 economics and business, Economics, 050211 marketing, Stock market, Product (category theory), Business and International Management, 050203 business & management
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4دورية أكاديمية
المؤلفون: Vishal K. Gupta, Gizem Atav, Dev K. Dutta
المصدر: Springer, Review of Managerial Science. 13(4):649-670
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5
المؤلفون: Dev K. Dutta, Gizem Atav, Vishal Gupta
المصدر: Review of Managerial Science. 13:649-670
مصطلحات موضوعية: business.industry, 05 social sciences, Identifying problems, 06 humanities and the arts, Public relations, 0603 philosophy, ethics and religion, General Business, Management and Accounting, Empirical research, Extant taxon, Work (electrical), 0502 economics and business, Market orientation, 060301 applied ethics, Sociology, Construct (philosophy), business, 050203 business & management
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6تقرير
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7دورية أكاديمية
المؤلفون: Atav, Gizem
المساهمون: Chatterjee, Subimal (VerfasserIn); Kuru, Basak (VerfasserIn)
المصدر: Journal of consumer marketing : Bradford, vol 40, issue 7, pg. 911-925. 2023
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8دورية أكاديمية
المؤلفون: Gupta, Vishal K.
المساهمون: Atav, Gizem (VerfasserIn); Dutta, Dev K. (VerfasserIn)
المصدر: Review of managerial science : Berlin, vol 13, issue 4, pg. 649-670. 08/2019
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9دورية أكاديمية
المساهمون: Chatterjee, Subimal (Sonstige beteiligte Personen); Atav, Gizem (Sonstige beteiligte Personen); Min, Junhong (Sonstige beteiligte Personen); Taylor, David (Sonstige beteiligte Personen)
المصدر: The journal of consumer marketing : Bingley, vol 31, issue 5, pg. 351-359. 2014