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1
المؤلفون: Bouncken, Ricarda B., Bstieler, Ludwig, Luca, Luigi M., Garcia, Rosanna, Gemser, Gerda, Grewal, Dhruv, Spanjol, Jelena, Noble, Charles H., Baer, Markus, Bogers, Marcel L. A. M., Bohlmann, Jonathan, Seidel, Victor P., Rindfleisch, Aric, Sorescu, Alina, Hoegl, Martin, Nakata, Cheryl, Ordanini, Andrea, Kuester, Sabine, Kumar, Minu, Lee, Ruby, Mahr, Dominik, Wetzels, Martin, Verganti, Roberto
المصدر: Journal of Product Innovation Management. 41(5):893-948
مصطلحات موضوعية: 09 Industry innovation & infrastructure
وصف الملف: electronic
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2دورية أكاديمية
المؤلفون: Grewal, DhruvAff1, Aff2, Aff3, IDs11747024010492_cor1, Kopalle, Praveen K., Hulland, John
المصدر: Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science. :1-10
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3دورية أكاديمية
المؤلفون: Grewal, DhruvAff1, Aff3, Aff5, IDs1174702401040x_cor1, Guha, Abhijit, Noble, Stephanie M.Aff2, Aff5, Bentley, KaraAff6, Aff7
المصدر: Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science. :1-19
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4دورية أكاديمية
المؤلفون: Shanks, Ilana, Scott, Maura L.Aff2, Aff3, IDs11747024010041_cor2, Mende, Martin, van Doorn, Jenny, Grewal, DhruvAff5, Aff6, Aff7
المصدر: Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science. :1-27
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5دورية أكاديمية
المؤلفون: Nikulina, Olesia, van Riel, Allard C. R., Lemmink, Jos G. A. M., Grewal, Dhruv, Wetzels, Martin
المصدر: Journal of Advertising; Aug/Sep2024, Vol. 53 Issue 4, p605-625, 21p
مصطلحات موضوعية: LITERATURE reviews, MARKETING research, STORYTELLING, STORYTELLERS, AFFECT (Psychology)
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6دورية أكاديمية
المؤلفون: Blut, MarkusAff1, IDs11747023009257_cor1, Kulikovskaja, Viktorija, Hubert, Marco, Brock, Christian, Grewal, DhruvAff4, Aff5, Aff6
المصدر: Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science. 51(5):941-965
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7دورية أكاديمية
المؤلفون: Guha, Abhijit, Bressgott, Timna, Grewal, DhruvAff3, Aff4, Mahr, Dominik, Wetzels, Martin, Schweiger, ElisaAff6, IDs11747022008747_cor6
المصدر: Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science. 51(4):843-866
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8دورية أكاديمية
المؤلفون: Umashankar, Nita, Grewal, Dhruv, Guha, Abhijit, Bohling, Timothy R.
المصدر: Journal of Marketing Research (JMR); Apr2024, Vol. 61 Issue 2, p307-329, 23p
مصطلحات موضوعية: WORK-life balance, MARKETING, SOCIAL media, CONSUMERS, INTERNET advertising, PRODUCT positioning
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9دورية أكاديمية
المؤلفون: Benoit, Sabine, Altrichter, Birgit, Grewal, Dhruv, Ahlbom, Carl-Philip
المصدر: In Journal of Retailing June 2024 100(2):217-238
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10دورية أكاديمية
المصدر: In Journal of Retailing June 2024 100(2):274-292