المؤلفون: Tropp, Jörg^Aff4

المساهمون: Zerfaß, Ansgar, editor^Aff1, Piwinger, Manfred, editor^Aff2, Röttger, Ulrike, editor^Aff3

المصدر: Handbuch Unternehmenskommunikation : Strategie – Management – Wertschöpfung. :817-838

المؤلفون: Łukasz P. Wojciechowski, Katharina Fichnová

المصدر: Annales Universitatis Paedagogicae Cracoviensis. Studia de Cultura, Vol 14, Iss 2, Pp 22-46 (2022)

مصطلحات موضوعية: ambient marketing communication, guerilla marketing, new technologies, creativity, originality, effectivity, Ethnology. Social and cultural anthropology, GN301-674, Communication. Mass media, P87-96

وصف الملف: electronic resource

Relation: https://studiadecultura.up.krakow.pl/article/view/9439; https://doaj.org/toc/2083-7275; https://doaj.org/toc/2391-4432

URL الوصول: https://doaj.org/article/ed933f69f80748659d55bf05b1b0eb78

المؤلفون: Krieger, Kai Harald^Aff2, Esch, Franz-Rudolf^{Aff3, Aff4}

المساهمون: Esch, Franz-Rudolf, editor^Aff1

المصدر: Handbuch Markenführung. :859-874

المؤلفون: Gkarane, Sofia^Aff4, Efstratios-Marinos, Lenoudias^Aff4, Vassiliadis, Chris A.^Aff4, Vassiliadis, Yannis^Aff4

المساهمون: Kavoura, Androniki, editor^Aff1, Kefallonitis, Efstathios, editor^Aff2, Giovanis, Apostolos, editor^Aff3

المصدر: Strategic Innovative Marketing and Tourism : 7th ICSIMAT, Athenian Riviera, Greece, 2018. :397-404

المؤلفون: Martin Mudrik, Martin Rigelsky, Beata Gavurova, Radovan Bačik, Richard Fedorko

المصدر: Innovative Marketing, Vol 16, Iss 3, Pp 14-25 (2020)

مصطلحات موضوعية: customer perception, guerilla marketing, Millennials generation, partial least squares regression, purchase intention, Slovak Republic, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/13808/IM_2020_03_Mudrik.pdf; https://doaj.org/toc/1814-2427; https://doaj.org/toc/1816-6326

URL الوصول: https://doaj.org/article/a77cf6ce24c84f40b159dd6cdfbbfc4e

المؤلفون: Viltė Lubytė

المصدر: Vilnius University Open Series (2021)

مصطلحات موضوعية: guerilla marketing, SMEs, brand positioning, Social sciences (General), H1-99, Philology. Linguistics, P1-1091, Philosophy. Psychology. Religion

وصف الملف: electronic resource

Relation: https://www.journals.vu.lt/open-series/article/view/24335; https://doaj.org/toc/2669-0535

URL الوصول: https://doaj.org/article/a25270f34f2348088103d637d1961ba8

المؤلفون: Ahmed, Engy Samy

المساهمون: El-Maniaway, Aisha Moustafa, Co-Author, El-Ghettany, Shawky Mohamed, Co-Author

المصدر: المجلة العلمية للاقتصاد والتجارة. ع1:173-199

الإتاحة: http://search.mandumah.com/Record/1395137

المؤلفون: Hisrich, Robert D.^Aff3, Ramadani, Veland^Aff4

المساهمون: Hisrich, Robert D.^Aff1, Ramadani, Veland^Aff2

المصدر: Effective Entrepreneurial Management : Strategy, Planning, Risk Management, and Organization. :75-99

المؤلفون: Karen Doster-Greenleaf, Amy Stalker

المصدر: Marketing Libraries Journal, Vol 2, Iss 1, Pp 67-74 (2018)

مصطلحات موضوعية: academic libraries, library outreach programs, guerilla marketing, instruction, faculty collaboration, faculty outreach, Bibliography. Library science. Information resources

وصف الملف: electronic resource

Relation: http://bit.ly/MLJv2i1-Hooking-Your-Audience; https://doaj.org/toc/2475-8116

URL الوصول: https://doaj.org/article/cf911315368d440d9d11681659a4e1ab

المؤلفون: Esch, Franz-Rudolf^Aff4, Krieger, Kai Harald^Aff5, Strödter, Kristina^Aff6

المساهمون: Bruhn, Manfred, editor^Aff1, Esch, Franz-Rudolf, editor^Aff2, Langner, Tobias, editor^Aff3

المصدر: Handbuch Instrumente der Kommunikation : Grundlagen – Innovative Ansätze – Praktische Umsetzungen. :217-240