المؤلفون: Harold H. Kassarjian, Lee G. Cooper, Masao Nakanishi

المصدر: Journal of Consumer Research, vol 1, iss 2
Nakanishi, M; Cooper, LG; & Kassarjian, HH. (2017). Voting for a Political Candidate under Conditions of Minimal Information.. Journal of Consumer Research, 1(2), 36-43. UCLA: Retrieved from: http://www.escholarship.org/uc/item/7q86h19t
Nakanishi, M; Cooper, LG; & Kassarjian, HH. (2018). Voting for a Political Candidate under Conditions of Minimal Information.. Journal of Consumer Research, 1(2), 36-43. UCLA: Retrieved from: http://www.escholarship.org/uc/item/2sr9d0qx

مصطلحات موضوعية: Marketing, Economics and Econometrics, Focus (computing), Computer science, media_common.quotation_subject, Field (computer science), Tourism, Microeconomics, Politics, Arts and Humanities (miscellaneous), Anthropology, Voting, Voting behavior, Psychology, Business and International Management, Market share, Selection (genetic algorithm), Consumer behaviour, media_common

وصف الملف: application/pdf

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https://escholarship.org/uc/item/2sr9d0qx

المؤلفون: Ronald C. Goodstein, Harold H. Kassarjian

المصدر: The SAGE Handbook of Marketing Theory

مصطلحات موضوعية: Advertising, Consumer research, Sociology

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::fe299cf5986eec9960e4010975127c7e
https://doi.org/10.4135/9781446222454.n4

المؤلفون: Harold H. Kassarjian

المصدر: International Series in Quantitative Marketing ISBN: 9789401046152

مصطلحات موضوعية: Advertising research, business.industry, History of marketing, Field (Bourdieu), Political science, World War II, Social science, Public relations, business, Marketing strategy, Traditional economy, Marketing science, Consumer behaviour

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::fe6e207370bb71fcb78ba010a79ea616
https://doi.org/10.1007/978-94-011-1402-8_8

المؤلفون: Morris B. Holbrook, Thomas S. Robertson, Harold H. Kassarjian

المصدر: Journal of Marketing. 56:128

مصطلحات موضوعية: Marketing, Business and International Management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::0e2ebb49332aae0424d0310fd61302c5
https://doi.org/10.2307/1252049

المؤلفون: Harold H. Kassarjian

المصدر: Journal of Marketing. 53:123-126

مصطلحات موضوعية: Marketing, Sociology, Business and International Management, Epistemology

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::aa080f57790141c190d70c72496c1f3d
https://doi.org/10.1177/002224298905300112

المؤلفون: Waltraud M. Kassarjian, Harold H. Kassarjian

المصدر: Journal of Consumer Policy. 11:269-285

مصطلحات موضوعية: Economics and Econometrics, Content analysis, Skin Lotions, media_common.quotation_subject, Commercial law, Business, Management and Accounting (miscellaneous), Quality (business), Advertising, Business, Marketing, Causality, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::9df3668d9cce9abb5987b27c40ca3fef
https://doi.org/10.1007/bf00411951

المؤلفون: Harold H. Kassarjian

المصدر: Journal of Advertising. 3:10-15

مصطلحات موضوعية: Marketing, business.industry, Communication, media_common.quotation_subject, Advertising, Small business, Field (computer science), Advertising research, State (polity), Learning theory, Attitude change, Business, Business and International Management, Monopoly, Consumer behaviour, media_common

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https://doi.org/10.1080/00913367.1974.10672533

المؤلفون: Harold H. Kassarjian

المصدر: Journal of Consumer Research. 4(1):8-18

مصطلحات موضوعية: Marketing, Economics and Econometrics, Documentary evidence, Arts and Humanities (miscellaneous), Content analysis, Anthropology, Consumer research, Advertising, Sociology, Business and International Management, Consumer behaviour, Historical record, Exposition (narrative)

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a31810d4d8ddadf935ddffa055a60570

المؤلفون: Harold H. Kassarjian

المصدر: Journal of Marketing Research. 2:146-153

مصطلحات موضوعية: Marketing, Typology, Economics and Econometrics, Social character, 05 social sciences, 050105 experimental psychology, Preference, 0502 economics and business, 050211 marketing, 0501 psychology and cognitive sciences, Business and International Management, Psychology, Social psychology, Consumer behaviour, Differential (mathematics)

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https://doi.org/10.1177/002224376500200205

المؤلفون: Harold H. Kassarjian, Richard N. Farmer

المصدر: California Management Review. 6:61-68

مصطلحات موضوعية: Market economy, Economy, Strategy and Management, Economics, Futures contract

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::82e6dd123c4a2ec1fe8bc7eb0e5bcd8a
https://doi.org/10.2307/41165562