المؤلفون: Hugh Wilkie, Dean Charles, Dolan, Rebecca, Harrigan, Paul, Gray, Harriet
المصدر: European Journal of Marketing, 2022, Vol. 56, Issue 12, pp. 3485-3515.
URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EJM-09-2020-0703