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1دورية أكاديمية
المؤلفون: Goldenberg, Jacob, Lanz, Andreas, Shapira, Daniel, Stahl, Florian
المصدر: Journal of Marketing; Sep2024, Vol. 88 Issue 5, p111-130, 20p
مصطلحات موضوعية: INFLUENCER marketing, USER-generated content, SOCIAL media, ADVERTISING endorsements, FOLLOWERSHIP
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2دورية أكاديمية
المؤلفون: Tingelhoff, Fabian, Klug, Sebastian, Elshan, Edona
المصدر: California Management Review; Aug2024, Vol. 66 Issue 4, p23-50, 28p
مصطلحات موضوعية: SHARED virtual environments, INFLUENCER marketing, ADOPTION of ideas, TECHNOLOGICAL innovations
Reviews & Products: YOUTUBE (Web resource)
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3دورية أكاديمية
المؤلفون: Chen, Yiwen, Chen, Li, Pan, Yang
المصدر: Journal of Marketing Management; Aug2024, Vol. 40 Issue 9/10, p675-703, 29p
مصطلحات موضوعية: INFLUENCER marketing, PRODUCT attributes, MARKETING, COMMUNICATION in marketing, MARKETING effectiveness, VIDEOS
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4دورية أكاديمية
المصدر: Journal of Marketing; Jul2024, Vol. 88 Issue 4, p40-63, 24p
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5دورية أكاديمية
المؤلفون: Cascio Rizzo, Giovanni Luca, Villarroel Ordenes, Francisco, Pozharliev, Rumen, De Angelis, Matteo, Costabile, Michele
المصدر: Journal of Marketing; Jul2024, Vol. 88 Issue 4, p107-128, 22p
مصطلحات موضوعية: INFLUENCER marketing, CONSUMERS, MOTIVATION (Psychology), LANGUAGE & languages
Reviews & Products: TIKTOK (Web resource)
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6دورية أكاديمية
المؤلفون: Zhou, Xinyue, Yan, Xiao, Jiang, Yuwei
المصدر: Journal of Marketing; Jul2024, Vol. 88 Issue 4, p84-106, 23p
مصطلحات موضوعية: CONSUMERS, SENSES, FICTIONAL characters, ARTIFICIAL intelligence, INFLUENCER marketing, INTENTION, SHOPPING
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7دورية أكاديمية
المؤلفون: Gu, Xian, Zhang, Xiaoxi, Kannan, P.K.
المصدر: Journal of Marketing; Jul2024, Vol. 88 Issue 4, p64-83, 20p
مصطلحات موضوعية: LIVE streaming, INFLUENCER marketing, USER-generated content, SOCIAL media, ADVERTISING effectiveness, MARKETING strategy, ELECTRONIC commerce
Reviews & Products: TIKTOK (Web resource)
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8دورية
المصدر: Harvard Business Review; Sep/Oct2024, Vol. 102 Issue 5, p23-27, 4p, 1 Color Photograph, 2 Cartoon or Caricatures
مصطلحات موضوعية: INFLUENCER marketing, DIRECT selling, SALES, AUTHENTICITY (Philosophy), CELEBRITIES
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9مؤتمر
المؤلفون: Rajput, Aditi, Gandhi, Aradhana
المصدر: 2024 International Conference on Automation and Computation (AUTOCOM) Automation and Computation (AUTOCOM), 2024 International Conference on. :593-599 Mar, 2024
Relation: 2024 International Conference on Automation and Computation (AUTOCOM)
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10مؤتمر
المؤلفون: Rajput, Aditi, Gandhi, Aradhana
المصدر: 2024 International Conference on Automation and Computation (AUTOCOM) Automation and Computation (AUTOCOM), 2024 International Conference on. :586-592 Mar, 2024
Relation: 2024 International Conference on Automation and Computation (AUTOCOM)
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