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1دورية أكاديمية
المؤلفون: Peltier, James W, Dahl, Andrew J, Drury, Lauren, Khan, Tracy
المصدر: Journal of Research in Interactive Marketing, 2024, Vol. 18, Issue 5, pp. 900-944.
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2دورية أكاديمية
المؤلفون: Lin, Shu-Chiung, Lee, Yu-Yang
المصدر: Journal of Research in Interactive Marketing, 2024, Vol. 18, Issue 5, pp. 945-969.
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3دورية أكاديمية
المؤلفون: Vo, Diem-Trang, Mai, Nguyen Quynh, Nguyen, Long TV, Thuan, Nguyen Hoang, Dang-Pham, Duy, Hoang, Ai-Phuong
المصدر: Journal of Research in Interactive Marketing, 2023, Vol. 18, Issue 3, pp. 463-484.
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4كتاب إلكتروني
المؤلفون: Chen, YanyingAff13
المساهمون: Appolloni, Andrea, Series EditorAff1, Caracciolo, Francesco, Series EditorAff2, Ding, Zhuoqi, Series EditorAff3, Gogas, Periklis, Series EditorAff4, Huang, Gordon, Series EditorAff5, Nartea, Gilbert, Series EditorAff6, Ngo, Thanh, Series EditorAff7, Striełkowski, Wadim, Series EditorAff8, Magdalena, Radulescu, editorAff9, Majoul, Bootheina, editorAff10, Singh, Satya Narayan, editorAff11, Rauf, Abdul, editorAff12
المصدر: Proceedings of the 2024 9th International Conference on Social Sciences and Economic Development (ICSSED 2024). 289:61-68
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5كتاب إلكتروني
المؤلفون: Badri, MarkoniAff16, Anindea, FriankaAff16, Izzati, Astika UlfahAff16, Fitriani, FitrianiAff16, Dati, Anggia JesicaAff16, Maisyarani, Khalia SilviaAff16
المساهمون: Striełkowski, Wadim, Editor-in-ChiefAff1, Black, Jessica M., Series EditorAff2, Butterfield, Stephen A., Series EditorAff3, Chang, Chi-Cheng, Series EditorAff4, Cheng, Jiuqing, Series EditorAff5, Dumanig, Francisco Perlas, Series EditorAff6, Al-Mabuk, Radhi, Series EditorAff7, Scheper-Hughes, Nancy, Series EditorAff8, Urban, Mathias, Series EditorAff9, Webb, Stephen, Series EditorAff10, Martini, Rita, editorAff11, Zainal Ridho, Sari Lestari, editorAff12, Siswantoro, Dodik, editorAff13, Lupikawaty, Marieska, editorAff14, Handayani, Ade Silvia, editorAff15
المصدر: Proceedings of the 7th FIRST 2023 International Conference on Global Innovations (FIRST-T3 2023). 830:58-67
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6كتاب إلكتروني
المؤلفون: Youssef, Noora AhmadAff11, Elareshi, MokhtarAff11, Alghizzawi, MahmoudAff12, Habes, MohamedAff13, Ziani, AbdulkrimAff14, Romdhane, Samar BenAff15
المساهمون: Kacprzyk, Janusz, Series EditorAff1, Gomide, Fernando, Advisory EditorAff2, Kaynak, Okyay, Advisory EditorAff3, Liu, Derong, Advisory EditorAff4, Pedrycz, Witold, Advisory EditorAff5, Polycarpou, Marios M., Advisory EditorAff6, Rudas, Imre J., Advisory EditorAff7, Wang, Jun, Advisory EditorAff8, Alareeni, Bahaaeddin, editorAff9, Hamdan, Allam, editorAff10
المصدر: Technology: Toward Business Sustainability : Proceedings of the International Conference on Business and Technology (ICBT2023), Volume 4. 927:367-376
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7دورية أكاديمية
المؤلفون: Shulga, Lenna V., Busser, James A., Bai, Billy, Kim, Hyelin
المصدر: Journal of Advertising; Jan-Mar2023, Vol. 52 Issue 1, p5-23, 19p, 2 Diagrams, 6 Charts
مصطلحات موضوعية: CUSTOMER cocreation, CONSUMER behavior, HAWTHORNE effect, ADVERTISING, INTERACTIVE marketing, BRAND loyalty
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8دورية أكاديمية
المؤلفون: Huang, Zhen, Yan, Xue, Deng, Jia
المصدر: Journal of Theoretical & Applied Electronic Commerce Research; Jun2024, Vol. 19 Issue 2, p725-742, 18p
مصطلحات موضوعية: WELL-being, SOCIAL influence, CONSUMERS, PSYCHOLOGICAL well-being, INTERACTIVE marketing
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9دورية أكاديمية
المؤلفون: Kushwaha, Amit Kumar, Kar, Arpan Kumar
المصدر: Information Systems Frontiers; Jun2024, Vol. 26 Issue 3, p857-874, 18p
مصطلحات موضوعية: USER-generated content, CHATBOTS, SOCIAL media, INTERACTIVE marketing, ARTIFICIAL intelligence, RECURRENT neural networks
الشركة/الكيان: X Corp.
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10دورية أكاديمية
المؤلفون: ben Saad, Sihem, Choura, Fatma
المصدر: International Journal of Retail & Distribution Management; 2024, Vol. 52 Issue 6, p689-705, 17p