المؤلفون: Tian, Zijun, Dew, Ryan, Iyengar, Raghuram

المصدر: Journal of Marketing Research (JMR); Jun2024, Vol. 61 Issue 3, p472-495, 24p

مصطلحات موضوعية: INFLUENCER marketing, CAUSAL inference, DEEP learning, STREAMING video & television, TAGS (Metadata), ONLINE social networks

Reviews & Products: TIKTOK (Web resource)

المؤلفون: Rajput, Aditi, Gandhi, Aradhana

المصدر: 2024 International Conference on Automation and Computation (AUTOCOM) Automation and Computation (AUTOCOM), 2024 International Conference on. :593-599 Mar, 2024

Relation: 2024 International Conference on Automation and Computation (AUTOCOM)

المؤلفون: Rajput, Aditi, Gandhi, Aradhana

المصدر: 2024 International Conference on Automation and Computation (AUTOCOM) Automation and Computation (AUTOCOM), 2024 International Conference on. :586-592 Mar, 2024

Relation: 2024 International Conference on Automation and Computation (AUTOCOM)

المؤلفون: Rajput, Aditi, Suryavanshi, Komal, Thapa, Surya Bahadur, Gahlot, Prasun, Gandhi, Aradhana

المصدر: 2024 ASU International Conference in Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS) Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS), 2024 ASU International Conference in. :1-6 Jan, 2024

Relation: 2024 ASU International Conference in Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS)

المؤلفون: Putra, Merios Gusan, Mustafid, Nugroho, Budi

المصدر: 2024 ASU International Conference in Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS) Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS), 2024 ASU International Conference in. :1173-1177 Jan, 2024

Relation: 2024 ASU International Conference in Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS)

المصدر: Harvard Business Review; May/Jun2024, Vol. 102 Issue 3, p156-159, 4p, 12 Color Photographs

مصطلحات موضوعية: INFLUENCER marketing, INTERNET celebrities, BUSINESS skills, HUMAN resources departments, TALENT management

المؤلفون: Hwang, Serim, Zhang, Shunyuan, Liu, Xiao, Srinivasan, Kannan

المصدر: Harvard Business Review; May/Jun2024, Vol. 102 Issue 3, p56-60, 5p, 3 Color Photographs

مصطلحات موضوعية: BRAND name products, INFLUENCER marketing, VIRTUAL actors & actresses, HUMAN beings, COST

المؤلفون: Israeli, Ayelet, Avery, Jill, Schlesinger, Leonard A., Higgins, Matt

المصدر: Harvard Business Review; May/Jun2024, Vol. 102 Issue 3, p50-55, 6p, 2 Color Photographs

مصطلحات موضوعية: CELEBRITIES, BRAND name products, INFLUENCER marketing

المؤلفون: Hund, Emily

المصدر: Harvard Business Review; May/Jun2024, Vol. 102 Issue 3, p42-49, 8p, 5 Color Photographs

مصطلحات موضوعية: INFLUENCER marketing, PROFESSIONAL ethics, PROFESSIONALIZATION, LABOR laws, COMMERCIAL law, LABOR organizing, PRECARITY, SOCIAL media

المؤلفون: Beichert, Maximilian, Bayerl, Andreas, Goldenberg, Jacob, Lanz, Andreas

المصدر: Journal of Marketing; Jul2024, Vol. 88 Issue 4, p40-63, 24p

مصطلحات موضوعية: INFLUENCER marketing, SOCIAL media, RATE of return, MARKETING strategy, ADVERTISING endorsements, DIRECT selling, TARGET marketing