المؤلفون: Vo, Diem-Trang, Mai, Nguyen Quynh, Nguyen, Long TV, Thuan, Nguyen Hoang, Dang-Pham, Duy, Hoang, Ai-Phuong

المصدر: Journal of Research in Interactive Marketing, 2023, Vol. 18, Issue 3, pp. 463-484.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JRIM-02-2023-0042

المؤلفون: Badri, Markoni^Aff16, Anindea, Frianka^Aff16, Izzati, Astika Ulfah^Aff16, Fitriani, Fitriani^Aff16, Dati, Anggia Jesica^Aff16, Maisyarani, Khalia Silvia^Aff16

المساهمون: Striełkowski, Wadim, Editor-in-Chief^Aff1, Black, Jessica M., Series Editor^Aff2, Butterfield, Stephen A., Series Editor^Aff3, Chang, Chi-Cheng, Series Editor^Aff4, Cheng, Jiuqing, Series Editor^Aff5, Dumanig, Francisco Perlas, Series Editor^Aff6, Al-Mabuk, Radhi, Series Editor^Aff7, Scheper-Hughes, Nancy, Series Editor^Aff8, Urban, Mathias, Series Editor^Aff9, Webb, Stephen, Series Editor^Aff10, Martini, Rita, editor^Aff11, Zainal Ridho, Sari Lestari, editor^Aff12, Siswantoro, Dodik, editor^Aff13, Lupikawaty, Marieska, editor^Aff14, Handayani, Ade Silvia, editor^Aff15

المصدر: Proceedings of the 7th FIRST 2023 International Conference on Global Innovations (FIRST-T3 2023). 830:58-67

المؤلفون: Youssef, Noora Ahmad^Aff11, Elareshi, Mokhtar^Aff11, Alghizzawi, Mahmoud^Aff12, Habes, Mohamed^Aff13, Ziani, Abdulkrim^Aff14, Romdhane, Samar Ben^Aff15

المساهمون: Kacprzyk, Janusz, Series Editor^Aff1, Gomide, Fernando, Advisory Editor^Aff2, Kaynak, Okyay, Advisory Editor^Aff3, Liu, Derong, Advisory Editor^Aff4, Pedrycz, Witold, Advisory Editor^Aff5, Polycarpou, Marios M., Advisory Editor^Aff6, Rudas, Imre J., Advisory Editor^Aff7, Wang, Jun, Advisory Editor^Aff8, Alareeni, Bahaaeddin, editor^Aff9, Hamdan, Allam, editor^Aff10

المصدر: Technology: Toward Business Sustainability : Proceedings of the International Conference on Business and Technology (ICBT2023), Volume 4. 927:367-376

المؤلفون: Kushwaha, Amit Kumar, Kar, Arpan Kumar

المصدر: Information Systems Frontiers; Jun2024, Vol. 26 Issue 3, p857-874, 18p

مصطلحات موضوعية: USER-generated content, CHATBOTS, SOCIAL media, INTERACTIVE marketing, ARTIFICIAL intelligence, RECURRENT neural networks

الشركة/الكيان: X Corp.

المؤلفون: Boland, Wendy Attaya, Grier, Sonya A., Connell, Paul M.

المصدر: Journal of the Association for Consumer Research; Apr2024, Vol. 9 Issue 2, p227-234, 8p

مصطلحات موضوعية: MARKETPLACES, WELL-being, TEENAGERS, INTERACTIVE marketing, COGNITIVE development

المؤلفون: Zahara, Rita

المصدر: Dinasti International Journal of Education Management & Social Science; Apr/May2024, Vol. 5 Issue 4, p565-577, 13p

مصطلحات موضوعية: CUSTOMER satisfaction, JOB performance, INTERACTIVE marketing, MARKETING research, SATISFACTION, QUALITY of service

المؤلفون: Shulga, Lenna V., Busser, James A., Bai, Billy, Kim, Hyelin

المصدر: Journal of Advertising; Jan-Mar2023, Vol. 52 Issue 1, p5-23, 19p, 2 Diagrams, 6 Charts

مصطلحات موضوعية: CUSTOMER cocreation, CONSUMER behavior, HAWTHORNE effect, ADVERTISING, INTERACTIVE marketing, BRAND loyalty

المؤلفون: Praratya, Atalia, Narimawati, Umi, Indriani, Dewi

المصدر: KnE Social Sciences; 1/3/2024, p779-788, 10p

مصطلحات موضوعية: MARKETING, SOCIAL media in marketing, COMMUNICATION in marketing, INTERACTIVE marketing, SOCIAL media, INTERNET content management systems

مصطلحات جغرافية: INDONESIA

المؤلفون: Chandra, Then Hanie, Kurniawati

المصدر: Riwayat: Educational Journal of History & Humanities; 2024, Vol. 7 Issue 1, p437-441, 5p

مصطلحات موضوعية: CONSUMER behavior, IMPULSE buying, INTERACTIVE marketing, INFLUENCER marketing, MILLENNIALS, BUSINESSPEOPLE

مصطلحات جغرافية: JAKARTA (Indonesia)

المؤلفون: Llorente-Cejudo, Carmen

المصدر: Journal of New Approaches in Educational Research; 2024, Vol. 13 Issue 1, p1-12, 12p

مصطلحات موضوعية: PREDICTION models, STRUCTURAL equation modeling, COLLEGE students, INTERACTIVE marketing, GAMIFICATION