المؤلفون: Peltier, James W, Dahl, Andrew J, Drury, Lauren, Khan, Tracy

المصدر: Journal of Research in Interactive Marketing, 2024, Vol. 18, Issue 5, pp. 900-944.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JRIM-02-2024-0074

المؤلفون: Lin, Shu-Chiung, Lee, Yu-Yang

المصدر: Journal of Research in Interactive Marketing, 2024, Vol. 18, Issue 5, pp. 945-969.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JRIM-01-2024-0030

المؤلفون: Vo, Diem-Trang, Mai, Nguyen Quynh, Nguyen, Long TV, Thuan, Nguyen Hoang, Dang-Pham, Duy, Hoang, Ai-Phuong

المصدر: Journal of Research in Interactive Marketing, 2023, Vol. 18, Issue 3, pp. 463-484.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JRIM-02-2023-0042

المؤلفون: Chen, Yanying^Aff13

المساهمون: Appolloni, Andrea, Series Editor^Aff1, Caracciolo, Francesco, Series Editor^Aff2, Ding, Zhuoqi, Series Editor^Aff3, Gogas, Periklis, Series Editor^Aff4, Huang, Gordon, Series Editor^Aff5, Nartea, Gilbert, Series Editor^Aff6, Ngo, Thanh, Series Editor^Aff7, Striełkowski, Wadim, Series Editor^Aff8, Magdalena, Radulescu, editor^Aff9, Majoul, Bootheina, editor^Aff10, Singh, Satya Narayan, editor^Aff11, Rauf, Abdul, editor^Aff12

المصدر: Proceedings of the 2024 9th International Conference on Social Sciences and Economic Development (ICSSED 2024). 289:61-68

المؤلفون: Badri, Markoni^Aff16, Anindea, Frianka^Aff16, Izzati, Astika Ulfah^Aff16, Fitriani, Fitriani^Aff16, Dati, Anggia Jesica^Aff16, Maisyarani, Khalia Silvia^Aff16

المساهمون: Striełkowski, Wadim, Editor-in-Chief^Aff1, Black, Jessica M., Series Editor^Aff2, Butterfield, Stephen A., Series Editor^Aff3, Chang, Chi-Cheng, Series Editor^Aff4, Cheng, Jiuqing, Series Editor^Aff5, Dumanig, Francisco Perlas, Series Editor^Aff6, Al-Mabuk, Radhi, Series Editor^Aff7, Scheper-Hughes, Nancy, Series Editor^Aff8, Urban, Mathias, Series Editor^Aff9, Webb, Stephen, Series Editor^Aff10, Martini, Rita, editor^Aff11, Zainal Ridho, Sari Lestari, editor^Aff12, Siswantoro, Dodik, editor^Aff13, Lupikawaty, Marieska, editor^Aff14, Handayani, Ade Silvia, editor^Aff15

المصدر: Proceedings of the 7th FIRST 2023 International Conference on Global Innovations (FIRST-T3 2023). 830:58-67

المؤلفون: Youssef, Noora Ahmad^Aff11, Elareshi, Mokhtar^Aff11, Alghizzawi, Mahmoud^Aff12, Habes, Mohamed^Aff13, Ziani, Abdulkrim^Aff14, Romdhane, Samar Ben^Aff15

المساهمون: Kacprzyk, Janusz, Series Editor^Aff1, Gomide, Fernando, Advisory Editor^Aff2, Kaynak, Okyay, Advisory Editor^Aff3, Liu, Derong, Advisory Editor^Aff4, Pedrycz, Witold, Advisory Editor^Aff5, Polycarpou, Marios M., Advisory Editor^Aff6, Rudas, Imre J., Advisory Editor^Aff7, Wang, Jun, Advisory Editor^Aff8, Alareeni, Bahaaeddin, editor^Aff9, Hamdan, Allam, editor^Aff10

المصدر: Technology: Toward Business Sustainability : Proceedings of the International Conference on Business and Technology (ICBT2023), Volume 4. 927:367-376

المؤلفون: Shulga, Lenna V., Busser, James A., Bai, Billy, Kim, Hyelin

المصدر: Journal of Advertising; Jan-Mar2023, Vol. 52 Issue 1, p5-23, 19p, 2 Diagrams, 6 Charts

مصطلحات موضوعية: CUSTOMER cocreation, CONSUMER behavior, HAWTHORNE effect, ADVERTISING, INTERACTIVE marketing, BRAND loyalty

المؤلفون: Huang, Zhen, Yan, Xue, Deng, Jia

المصدر: Journal of Theoretical & Applied Electronic Commerce Research; Jun2024, Vol. 19 Issue 2, p725-742, 18p

مصطلحات موضوعية: WELL-being, SOCIAL influence, CONSUMERS, PSYCHOLOGICAL well-being, INTERACTIVE marketing

المؤلفون: Kushwaha, Amit Kumar, Kar, Arpan Kumar

المصدر: Information Systems Frontiers; Jun2024, Vol. 26 Issue 3, p857-874, 18p

مصطلحات موضوعية: USER-generated content, CHATBOTS, SOCIAL media, INTERACTIVE marketing, ARTIFICIAL intelligence, RECURRENT neural networks

الشركة/الكيان: X Corp.

المؤلفون: ben Saad, Sihem, Choura, Fatma

المصدر: International Journal of Retail & Distribution Management; 2024, Vol. 52 Issue 6, p689-705, 17p

مصطلحات موضوعية: CUSTOMER relations, AVATARS (Virtual reality), ELECTRONIC commerce, PSYCHOLOGICAL factors, MARKETING literature, INTERACTIVE marketing