المؤلفون: Niels Holtrop, Jaap E. Wieringa

المصدر: International Journal of Research in Marketing.

مصطلحات موضوعية: Marketing

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::3a4f228f02c3dc125810a391b4d00793
https://doi.org/10.1016/j.ijresmar.2023.05.001

المؤلفون: Felix Eggers, Frank T. Beke, Peter C. Verhoef, Jaap E. Wieringa

المساهمون: Research Programme Marketing, Value, Affordability and Sustainability (VALUE)

المصدر: Journal of Interactive Marketing. ELSEVIER SCIENCE INC

مصطلحات موضوعية: Marketing, Information storage, Privacy, Strategy, Information use, Information collection, Business and International Management

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fd5840832806beb755e2624fa727a4b2
https://doi.org/10.1177/10949968221140061

المؤلفون: Frank T. Beke, Felix Eggers, Jaap E. Wieringa, Peter C. Verhoef

المساهمون: Research Programme Marketing, Value, Affordability and Sustainability (VALUE)

المصدر: International Journal of Research in Marketing, 39(1), 20-41. ELSEVIER SCIENCE BV

مصطلحات موضوعية: Marketing, Location data, Index (economics), Conceptualization, Privacy calculus, business.industry, Computer science, Internet privacy, Information collection, Development (topology), Privacy, Index development, Valence (psychology), business, Personally identifiable information, Disadvantage

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3a1811f62a0cff8e1965ecb997bf3c0a
https://doi.org/10.1016/j.ijresmar.2021.05.005

المؤلفون: Erik Maier, Jaap E. Wieringa

المساهمون: Research Programme Marketing

المصدر: International Journal of Research in Marketing, 38(2), 311-328. ELSEVIER SCIENCE BV

مصطلحات موضوعية: Marketing, Online marketplace, Cross-channel sales effects, business.industry, 05 social sciences, Control (management), Advertising, Customer relationship management, Product (business), Platform, Complementarity (molecular biology), 0502 economics and business, ComputingMilieux_COMPUTERSANDSOCIETY, Inventory effect, 050211 marketing, Business, Amazon, 050203 business & management, Cannibalization, Communication channel

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::663f1449a6fff3a1c788bf8276653291
https://hdl.handle.net/11370/e0e29b57-7000-4e94-a1a7-721f756198ab

المؤلفون: Thomas Reutterer, Hans Risselada, P.K. Kannan, Bernd Skiera, Xiao Ma, Jaap E. Wieringa

المساهمون: Value, Affordability and Sustainability (VALUE), Research Programme Marketing

المصدر: Journal of Business Research, 122, 915-925. ELSEVIER SCIENCE INC

مصطلحات موضوعية: Marketing, Data collection, Leverage (finance), 502020 Market research, 502019 Marketing, Computer science, business.industry, 05 social sciences, Data science, 502052 Betriebswirtschaftslehre, Analytics, 0502 economics and business, Data analysis, Consumer privacy, 502020 Marktforschung, 050211 marketing, 502052 Business administration, business, 050203 business & management

وصف الملف: text; application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::735a6c12a7513ec5e3ae0dbffb71d883
https://research.rug.nl/en/publications/297eb720-603d-481a-9e4d-fee10c14e48a

المؤلفون: Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::341b52b086927fc5784e0017a76b1bbf
https://doi.org/10.4324/9781003011163-4

المؤلفون: Edwin Kooge, Jaap E. Wieringa, Natasha Walk, Peter C. Verhoef

المصدر: Creating Value with Data Analytics in Marketing

مصطلحات موضوعية: Statistics, Value (mathematics), Mathematics

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4efbe0bffcc794e8127af245351fcce2
https://doi.org/10.4324/9781003011163-11

المؤلفون: Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa

المصدر: Creating Value with Data Analytics in Marketing

مصطلحات موضوعية: Statistics, Value (mathematics), Mathematics

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::26cbbd647f3e03a4e52a2cf284ccf973
https://doi.org/10.4324/9781003011163-3

المؤلفون: Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::1002d655645cdb7ac1a6715981036751
https://doi.org/10.4324/9781003011163-9

المؤلفون: Edwin Kooge, Natasha Walk, Peter C. Verhoef, Jaap E. Wieringa

المصدر: Creating Value with Data Analytics in Marketing

مصطلحات موضوعية: Multimedia, Computer science, computer.software_genre, computer, Storytelling, Visualization

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::232b64e7797e39cf080435028735d93e
https://doi.org/10.4324/9781003011163-10