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1
المؤلفون: Jacques Boulay, Barbara Caemmerer, Odile Chanut, Chaudey Magali, Muriel Fadairo
المصدر: International Journal of Retail & Distribution Management. 51:807-825
مصطلحات موضوعية: Marketing, Business and International Management
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2دورية أكاديمية
المساهمون: Brigitte de Faultrier
المصدر: International Journal of Retail & Distribution Management, 2014, Vol. 42, Issue 11/12, pp. 1018-1031.
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3دورية أكاديمية
المساهمون: Brigitte de Faultrier
المصدر: International Journal of Retail & Distribution Management, 2014, Vol. 42, Issue 11/12, pp. 953-973.
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4
المؤلفون: Barbara Caemmerer, Heiner Evanschitzky, Krista Duniach, Jacques Boulay
المصدر: Boulay, J, Caemmerer, B, Evanschitzky, H & Duniach, K 2020, ' Multi-unit franchising from franchisor and franchisee perspectives: Antecedents, performance outcomes, and the optimal mini-chain size ', Journal of Business Research, vol. 113, pp. 49-58 . https://doi.org/10.1016/j.jbusres.2020.02.029
مصطلحات موضوعية: Marketing, Transaction cost, Performance, 05 social sciences, Unit (housing), Franchise, Resource (project management), Transaction cost economics, 0502 economics and business, Resource-based view, 050211 marketing, Multi unit, Multi-unit franchising, Business, 050203 business & management, Industrial organization
وصف الملف: application/msword
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6d865623544b5d2fb211916ea49150c5
https://www.research.manchester.ac.uk/portal/en/publications/multiunit-franchising-from-franchisor-and-franchisee-perspectives-antecedents-performance-outcomes-and-the-optimal-minichain-size(907b6e72-58f1-4afc-a26b-5e8c2a28c1b7).html -
5
المصدر: International Journal of Retail & Distribution Management. 44:1118-1131
مصطلحات موضوعية: Marketing, Value (ethics), media_common.quotation_subject, 05 social sciences, Perspective (graphical), Exploratory research, 050801 communication & media studies, Cognition, Advertising, Affect (psychology), New media, 0508 media and communications, Originality, Perception, 0502 economics and business, 050211 marketing, Business and International Management, Psychology, health care economics and organizations, media_common
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6
المؤلفون: Heiner Evanschitzky, Jacques Boulay, Barbara Caemmerer, Krista Duniach
المصدر: Journal of Small Business Management. 54:1193-1205
مصطلحات موضوعية: Supply chain management, Welfare economics, 0502 economics and business, 05 social sciences, Econometrics, Economics, 050211 marketing, Franchise, Adaptation (computer science), 050203 business & management
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7دورية أكاديمية
المؤلفون: Jacques Boulay, Barbara Caemmerer, Heiner Evanschitzky, Krista Duniach
المصدر: Taylor & Francis Journals, Journal of Small Business Management. 54(4):1193-1205
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8
المصدر: International Journal of Retail & Distribution Management. 42:1018-1031
مصطلحات موضوعية: Marketing, Online and offline, Gratification, Consumer behaviour, Cross channel, Perspective (graphical), Cross-channel, Advertising, Children’s consumption, Online shopping, Children and internet, Children and shopping, Business, Business and International Management, Communication channel, Qualitative research
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9
المصدر: International Journal of Retail & Distribution Management. 42:953-973
مصطلحات موضوعية: Marketing, Channel configuration, Channel integration, Retail channel strategy, Channel management, Advertising, ComputingMilieux_GENERAL, Young consumer, Children's wear, Business, Limited evidence, Business and International Management, Communication channel, Qualitative research
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10
المؤلفون: Jeri Mullins Beggs, Jacques Boulay, Jill S. Attaway
المصدر: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World ISBN: 9783319500065
مصطلحات موضوعية: Idealism, Political science, Cultural diversity, education, Cross-cultural, Measurement invariance, Context (language use), Hofstede's cultural dimensions theory, Training and development, Social psychology, Relativism
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::de57e40b32706bb19b23637317853b84
https://doi.org/10.1007/978-3-319-50008-9_123