المؤلفون: Kurtaran, Başak

المساهمون: Gürsoy, Hande, İşletme Anabilim Dalı, Akgünlü, Hande Gürsoy, İşletme Anabilim Dalı Pazarlama Bilim Dalı

مصطلحات موضوعية: Marketing, Tüketiciler, Bilim ve Teknoloji, Pazarlama, Satın alma, Consumers, Science and Technology, Purchasing

وصف الملف: application/pdf; 129 sayfa

URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::4daab4ebb9a93a18a7c304102176e1bd
https://acikbilim.yok.gov.tr/handle/20.500.12812/308403

Alternate Title: A RESEARCH ON THE RELATIONSHIP BETWEEN LOCATION-BASED MOBILE MARKETING APPLICATIONS AND CONSUMER BEHAVIORS. (English)

المؤلفون: GÜRSOY AKGÜNLÜ, Hande, KURTARAN, Başak

المصدر: Journal of Marmara University Social Sciences Institute / Öneri; 2020, Vol. 15 Issue 53, p158-177, 20p

مصطلحات موضوعية: LOCATION marketing, MARKETING channels, CONSUMER attitudes, MARKETING, MARKETING strategy, SENIOR leadership teams, TREND setters, DIGITAL communications