-
1دورية أكاديمية
المؤلفون: Tanya Mark, Tirtha Dhar, Peter C. Verhoef, Katherine N. Lemon
المصدر: Springer, Marketing Letters. 35(2):275-288
-
2
المؤلفون: Chadwick J. Miller, Laszlo Sajtos, Katherine N. Lemon, Jim Salas, Martha Troncoza, Lonnie Ostrom
المصدر: Journal of Services Marketing. 37:478-495
مصطلحات موضوعية: Marketing
-
3دورية أكاديمية
المصدر: Springer, Journal of the Academy of Marketing Science. 50(1):8-12
-
4
المؤلفون: Joy M. Field, Ming-Hui Huang, Katherine N. Lemon, Amy L. Ostrom, Anders Gustafsson, Darima Fotheringham, Janet R. McColl-Kennedy, Mahesh Subramony
المصدر: Journal of Service Research. 24:329-353
مصطلحات موضوعية: Service (business), Organizational Behavior and Human Resource Management, Service system, Customer experience, Process management, Sociology and Political Science, 05 social sciences, Context (computing), Service research, Transformative learning, 0502 economics and business, 050211 marketing, Business, Set (psychology), 050203 business & management, Information Systems
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::41456f11d8a8814ac7c64491869ee4a7
https://doi.org/10.1177/10946705211021915 -
5
المصدر: JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
مصطلحات موضوعية: Marketing, Economics and Econometrics, Business, Business and International Management
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::923f8edb464355ba523bf48db9fe00ba
http://livrepository.liverpool.ac.uk/3137510/1/Haenlein2021_Article_GuestEditorialResponsibleResea_noFormat.pdf -
6
المؤلفون: Gerald E. Smith, Katherine N. Lemon, Richard C. Hanna
المصدر: Business Horizons. 62:227-236
مصطلحات موضوعية: Marketing, Microeconomics, Transparency (market), business.industry, 0502 economics and business, 05 social sciences, 050211 marketing, The Internet, Business, Yield management, Business and International Management, 050203 business & management
-
7
المساهمون: Zaki, Mohamed [0000-0003-0264-2691], Urmetzer, Florian [0000-0001-6898-5297], Neely, Andrew [0000-0001-8220-5242], Apollo - University of Cambridge Repository
المصدر: Journal of Service Research. 22:8-26
مصطلحات موضوعية: Consumption (economics), Organizational Behavior and Human Resource Management, Management theory, Customer experience, marketing metrics, Sociology and Political Science, 05 social sciences, touchpoints, text mining, customer journey, customer experience, 0502 economics and business, 050211 marketing, Business, Marketing, 050203 business & management, Information Systems
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::191bb67f57162d64bbaebd4dd78c1c72
https://doi.org/10.1177/1094670518812182 -
8
المؤلفون: Mahesh Subramony, Joy M. Field, Janet R. McColl-Kennedy, Ming-Hui Huang, Amy L. Ostrom, Anders Gustafsson, Darima Fotheringham, Katherine N. Lemon
المصدر: Journal of Service Research
مصطلحات موضوعية: Service (business), Organizational Behavior and Human Resource Management, Knowledge management, Sociology and Political Science, business.industry, business, Information Systems, Service research
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b3a31cf421cb826c0a8ac7fa05f29ff8
https://hdl.handle.net/11250/3071075 -
9
المصدر: JOURNAL OF SERVICE RESEARCH
مصطلحات موضوعية: CONSUMER, Organizational Behavior and Human Resource Management, Customer experience, Knowledge management, Sociology and Political Science, Computer science, touchpoints, Context (language use), PURCHASE, SERVICE EXPERIENCE, Business and Economics, experience qualities, CONCEPTUALIZATION, PERSPECTIVE, Nomenclature, Conceptualization, CHALLENGES, business.industry, Field (Bourdieu), experience context, CONSUMPTION, ENGAGEMENT, customer journey, FRAMEWORK, Marketing strategy, customer experience, Service experience, INSIGHTS, experience stages, customer experience management, Customer experience management, business, marketing strategy, Information Systems
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::86d5875759946111949ffd8edfbb59d2
https://hdl.handle.net/1854/LU-8661474 -
10
المصدر: International Journal of Research in Marketing. 33:961-965
مصطلحات موضوعية: Marketing, Heuristic, media_common.quotation_subject, 05 social sciences, Research context, Replicate, Preference, Scarcity, Product choice, Work (electrical), 0502 economics and business, Economics, 050211 marketing, Heuristics, 050203 business & management, media_common