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1دورية أكاديمية
المؤلفون: Eileen Bridges, Kendra Fowler
المصدر: Journal of Family and Consumer Sciences. 2023 115(3):39-40.
Peer Reviewed: Y
Page Count: 2
Descriptors: Consumer Economics, Family and Consumer Sciences, Purchasing, Behavior Change, COVID-19, Pandemics, Internet, Preferences, Food
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2
المؤلفون: Kendra Fowler, Veronica L. Thomas
المصدر: Journal of Marketing Management. :1-32
مصطلحات موضوعية: Marketing, Strategy and Management
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3
المؤلفون: Veronica L. Thomas, Kendra Fowler
المصدر: Journal of Advertising. 50:441-460
مصطلحات موضوعية: Marketing, 0508 media and communications, Communication, Phenomenon, 0502 economics and business, 05 social sciences, 050801 communication & media studies, 050211 marketing, Advertising, Social media, Competitor analysis, Sociology, Business and International Management
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4
المؤلفون: Veronica L. Thomas, Kendra Fowler
المصدر: Journal of Business Research. 154:113336
مصطلحات موضوعية: Marketing
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5
المؤلفون: Veronica L. Thomas, Kendra Fowler
المصدر: Journal of Advertising. 50:11-25
مصطلحات موضوعية: Marketing, Communication, fungi, 05 social sciences, technology, industry, and agriculture, food and beverages, 050801 communication & media studies, Advertising, Influencer marketing, 0508 media and communications, 0502 economics and business, 050211 marketing, Business and International Management, Psychology, health care economics and organizations
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6
المؤلفون: Christina Saenger, Veronica L. Thomas, Kendra Fowler
المصدر: Marketing Letters. 31:105-120
مصطلحات موضوعية: Marketing, Economics and Econometrics, media_common.quotation_subject, 05 social sciences, Word of mouth, Advertising, 050105 experimental psychology, Feeling powerless, Power (social and political), State (polity), Order (business), Perception, 0502 economics and business, 050211 marketing, 0501 psychology and cognitive sciences, Business and International Management, Psychology, Consumer behaviour, Referent power, media_common
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7دورية أكاديمية
المؤلفون: Veronica L. Thomas, Kendra Fowler, Christina Saenger
المصدر: Springer, Marketing Letters. 31(1):105-120
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8
المؤلفون: Veronica L. Thomas, Kendra Fowler
المصدر: Psychology & Marketing. 36:1003-1013
مصطلحات موضوعية: Marketing, Advertising, Psychology, Applied Psychology
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9
المؤلفون: Veronica L. Thomas, Kendra Fowler
المصدر: Journal of Services Marketing. 33:273-284
مصطلحات موضوعية: Marketing, media_common.quotation_subject, 05 social sciences, Perspective (graphical), Equity (finance), Advertising, Perception, Donation, 0502 economics and business, 050211 marketing, Business, 050203 business & management, Mechanism (sociology), media_common
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10
المؤلفون: Kendra Fowler
المصدر: The Routledge Handbook of Service Research Insights and Ideas ISBN: 9781351245234
مصطلحات موضوعية: Service (business), Process management, Business