-
1
المؤلفون: Kineta Hung, David K. Tse, Terri H. Chan
المصدر: International Marketing Review. 40:80-101
مصطلحات موضوعية: Marketing, Business and International Management
-
2دورية أكاديمية
المؤلفون: Chan, Terri H., Kineta Hung, Tse, David K.
المصدر: Journal of Interactive Advertising; 2023, Vol. 23 Issue 4, p307-322, 16p
مصطلحات موضوعية: ADVERTISING endorsements, BRANDING (Marketing), INFLUENCER marketing, ELECTRONIC commerce, BRAND name products, STOCKS (Finance), AUDIENCES
مصطلحات جغرافية: CHINA
-
3
المؤلفون: Kineta Hung, Terri H. Chan, David K. Tse
المصدر: Journal of Advertising. 51:486-501
مصطلحات موضوعية: Marketing, business.industry, Communication, Advertising, E-commerce, Business and International Management, business, Psychology, China, Influencer marketing, Dual (category theory)
-
4دورية أكاديمية
-
5
-
6
المؤلفون: Kineta Hung
مصطلحات موضوعية: 0508 media and communications, 0502 economics and business, 05 social sciences, 050801 communication & media studies, 050211 marketing, Advertising, Psychology
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::2699fd1d709cb83aa07e96ead20c63c2
https://doi.org/10.4018/978-1-7998-3323-9.ch018 -
7
-
8
-
9
-
10