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1
المؤلفون: Karlo Lukic, Klaus Miller, Bernd Skiera
المصدر: SSRN Electronic Journal.
مصطلحات موضوعية: History, Polymers and Plastics, Business and International Management, Industrial and Manufacturing Engineering
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::fca46e05b35bb72e331f5f5078df1945
https://doi.org/10.2139/ssrn.4399388 -
2
المؤلفون: Rene Laub, Klaus Miller, Bernd Skiera
مصطلحات موضوعية: FOS: Economics and business, History, General Economics (econ.GN), Polymers and Plastics, Business and International Management, Industrial and Manufacturing Engineering, Economics - General Economics
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f5d6c755070d436af738c5cdf3a7d72b
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3
المؤلفون: Klaus Miller, Navdeep S. Sahni, Avner Strulov-Shlain
المصدر: SSRN Electronic Journal.
مصطلحات موضوعية: History, Polymers and Plastics, Business and International Management, Industrial and Manufacturing Engineering
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::8eb2c59fcdb076e06ddeb1488858985f
https://doi.org/10.2139/ssrn.4065098 -
4
المؤلفون: Reto Hofstetter, Harley Krohmer, Z. John Zhang, Klaus Miller
المصدر: Hofstetter, Reto; Miller, Klaus M.; Krohmer, Harley; Zhang, Z. John (2021). A de-biased direct question approach to measuring consumers' willingness to pay. International journal of research in marketing, 38(1), pp. 70-84. Elsevier 10.1016/j.ijresmar.2020.04.006 <http://dx.doi.org/10.1016/j.ijresmar.2020.04.006>
مصطلحات موضوعية: Marketing, General Economics (econ.GN), Computer science, business.industry, 05 social sciences, Demand estimation, 650 Management & public relations, Popularity, 330 Economics, Microeconomics, FOS: Economics and business, Market research, Willingness to pay, Gauge (instrument), 0502 economics and business, Economics, Abstract knowledge, 050211 marketing, Product (category theory), business, 050203 business & management, Economics - General Economics
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2ab08616205e5880b04f59755a48954c
https://boris.unibe.ch/172106/1/1-s2.0-S0167811620300422-main.pdf -
5
المؤلفون: Klaus Miller, Julia Schmitt, Bernd Skiera
مصطلحات موضوعية: History, General Economics (econ.GN), Polymers and Plastics, business.industry, Internet privacy, Privacy laws of the United States, Consumer protection, Market concentration, Industrial and Manufacturing Engineering, FOS: Economics and business, General Data Protection Regulation, Revenue, Consumer privacy, Privacy law, Business, Business and International Management, Enforcement, Economics - General Economics
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fcbff38a1fa7452fc126ea9b4b20ab52
http://arxiv.org/abs/2101.11366 -
6
المؤلفون: Klaus Miller, Bernd Skiera, Shunyao Yan
المصدر: SSRN Electronic Journal.
مصطلحات موضوعية: Consumption (economics), Revenue model, business.industry, media_common.quotation_subject, Loyalty, Revenue, Advertising, business, Affect (psychology), Online advertising, Ad blocking, Difference in differences, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::100c3809a570bb2c0c8aee4fc4d4d8bf
https://doi.org/10.2139/ssrn.3598840 -
7How Much Ad Viewability is Enough? The Effect of Display Ad Viewability on Advertising Effectiveness
المؤلفون: Klaus Miller, Nadia Abou Nabout, Christina Uhl
مصطلحات موضوعية: FOS: Computer and information sciences, General Economics (econ.GN), business.industry, Computer science, Display advertising, Advertising, Online advertising, FOS: Economics and business, Computer Science - Computers and Society, Computers and Society (cs.CY), business, Set (psychology), Exposure duration, Economics - General Economics
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b4062ddcf742899e001897bf384883c6
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8
المؤلفون: Klaus Miller, Bernd Skiera
المصدر: SSRN Electronic Journal.
مصطلحات موضوعية: History, Polymers and Plastics, business.industry, Advertising, Customer lifetime value, Consumer protection, Online advertising, Industrial and Manufacturing Engineering, Value of information, Value (economics), Consumer privacy, Revenue, media_common.cataloged_instance, Business and International Management, European union, business, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::6571d240b5ab8c6a70de650f316884c1
https://doi.org/10.2139/ssrn.3046254 -
9
المؤلفون: Z. John Zhang, Reto Hofstetter, Harley Krohmer, Klaus Miller
المصدر: Journal of Product Innovation Management. 30:1042-1053
مصطلحات موضوعية: Product category, Willingness to pay, Empirical examination, business.industry, Management of Technology and Innovation, Strategy and Management, New product development, Business, Marketing, Preference measurement, Purchasing, Intuition, Elaboration likelihood model
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10
المؤلفون: Reto Hofstetter, Klaus Miller, Harley Krohmer, Z. John Zhang
المصدر: Journal of Marketing Research. 48:172-184
مصطلحات موضوعية: Marketing, Economics and Econometrics, Measure (data warehouse), Actuarial science, Empirical comparison, business.industry, Conjoint analysis, Test (assessment), Market research, Willingness to pay, Benchmark (surveying), Economics, State (computer science), Business and International Management, business
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::bf850b5e0e9f13f3db4a27278d048c42
https://doi.org/10.1509/jmkr.48.1.172