المؤلفون: Herrando, Carolina^Aff3, Kuhn, Marc M.^Aff4, Köpsel, Anne^Aff4, Österle, Benjamin^Aff5

المساهمون: Jochims, Bruna, editor^Aff1, Allen, Juliann, editor^Aff2

المصدر: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs : Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA. :363-364

المؤلفون: Österle, Benjamin^Aff4, Kuhn, Marc M.^Aff4, Henseler, Jörg^Aff5

المساهمون: Louisiana Tech University, Rossi, Patricia, editor^Aff2, Krey, Nina, editor^Aff3

المصدر: Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). :789-799

المؤلفون: Kuhn, Marc M.^Aff1, Baumann, Clemens W.^Aff1

المساهمون: Campbell, Colin L., editor^Aff12

المصدر: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World : Proceedings of the 2011 World Marketing Congress. :633-642

المؤلفون: Österle, Benjamin^Aff3, Kuhn, Marc M.^Aff3

المساهمون: Academy of Marketing Science, Stieler, Maximilian, editor^Aff2

المصدر: Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. :729-742

المؤلفون: Österle, Benjamin, Kuhn, Marc M., Henseler, Jörg

المصدر: In Industrial Marketing Management July 2018 72:71-98

المؤلفون: Österle, Benjamin^Aff4, Kuhn, Marc M.^Aff4

المساهمون: Academy of Marketing Science, Petruzzellis, Luca, editor^Aff2, Winer, Russell S., editor^Aff3

المصدر: Rediscovering the Essentiality of Marketing : Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. :43-52

المؤلفون: Gaupp, Christina G.^Aff4, Kuhn, Marc. M.^Aff4

المساهمون: Academy of Marketing Science, Campbell, Colin, editor^Aff2, Ma, Junzhao (Jonathon), editor^Aff3

المصدر: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing : Proceedings of the 2013 World Marketing Congress. :590-599

المؤلفون: Kuhn, Marc M.^Aff3

المساهمون: Academy of Marketing Science, Campbell, Colin L., editor^Aff2

المصدر: Marketing in Transition: Scarcity, Globalism, & Sustainability : Proceedings of the 2009 World Marketing Congress. :413-421

المؤلفون: Kovac, Kristina^Aff4, Kuhn, Marc M.^Aff4, de Jong, Natalie^Aff4

المساهمون: Academy of Marketing Science, Petruzzellis, Luca, editor^Aff2, Winer, Russell S., editor^Aff3

المصدر: Rediscovering the Essentiality of Marketing : Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. :95-96

المؤلفون: Kuhn, Marc M., Zajontz, Yvonne V., Kollmann, Vanessa

المصدر: Journal of Strategic Innovation & Sustainability; Nov2012, Vol. 8 Issue 2, p62-65, 4p

مصطلحات موضوعية: RENEWABLE energy sources, MARKETING strategy, ENERGY industries, ADVERTISING, ADVERTISING campaigns