المؤلفون: Packard, Grant, Berger, Jonah

المصدر: Journal of Consumer Research; Jun2024, Vol. 51 Issue 1, p42-51, 10p

مصطلحات موضوعية: CONSUMER research, LANGUAGE & languages, RHETORIC, LINGUISTICS, PHONEME (Linguistics), COMMUNICATION

المؤلفون: Mitchell, J. Robert, Israelsen, Trevor L., Mitchell, Ronald K., Hua, Wei

المصدر: Academy of Management Review; Apr2024, Vol. 49 Issue 2, p462-466, 5p

مصطلحات موضوعية: ENTREPRENEURSHIP, LANGUAGE & languages, CONVERSATION, BUSINESSPEOPLE, NARRATIVES

المؤلفون: Leunbach, Daniel

المصدر: Academy of Management Review; Apr2024, Vol. 49 Issue 2, p457-462, 6p

مصطلحات موضوعية: ENTREPRENEURSHIP, LANGUAGE & languages, BUSINESSPEOPLE, LINGUISTICS, PHILOSOPHY

People: WITTGENSTEIN, Ludwig, 1889-1951

المؤلفون: Steinhöfel, Dominic, Zeller, Andreas

المصدر: Communications of the ACM; Apr2024, Vol. 67 Issue 4, p80-84, 5p

مصطلحات موضوعية: LANGUAGE & languages, COMPUTER software testing, SYNTAX (Grammar), SEMANTICS, AUTOMATION

المؤلفون: Fritze, Martin P., Völckner, Franziska, Melnyk, Valentyna

المصدر: Journal of Marketing; Jul2024, Vol. 88 Issue 4, p22-39, 18p

مصطلحات موضوعية: CONSUMER behavior, MENTAL imagery, MARKETING theory, LANGUAGE & languages, LINGUISTICS

المؤلفون: Cascio Rizzo, Giovanni Luca, Villarroel Ordenes, Francisco, Pozharliev, Rumen, De Angelis, Matteo, Costabile, Michele

المصدر: Journal of Marketing; Jul2024, Vol. 88 Issue 4, p107-128, 22p

مصطلحات موضوعية: INFLUENCER marketing, CONSUMERS, MOTIVATION (Psychology), LANGUAGE & languages

Reviews & Products: TIKTOK (Web resource)

المؤلفون: Denning, Peter, Rousse, B. Scot

المصدر: Communications of the ACM; Mar2024, Vol. 67 Issue 3, p32-35, 4p

مصطلحات موضوعية: LANGUAGE models, LANGUAGE & languages, EMOTIONS, ARTIFICIAL neural networks, HUMAN beings

المؤلفون: Rizzo, Giovanni Luca Cascio, Berger, Jonah, Angelis, Matteo De, Pozharliev, Rumen

المصدر: Journal of Consumer Research; Dec2023, Vol. 50 Issue 4, p810-825, 16p

مصطلحات موضوعية: INFLUENCER marketing, SENSES, LANGUAGE & languages, CONSUMER behavior, SOCIAL media, ADVERTISING endorsements, AUTHENTICITY (Philosophy), PRODUCT usage

المؤلفون: Engelberg, Joseph, Henriksson, Matthew, Manela, Asaf, Williams, Jared

المصدر: Review of Financial Studies; Nov2023, Vol. 36 Issue 11, p4373-4416, 44p

مصطلحات موضوعية: PARTISANSHIP, COMMISSIONERS, LANGUAGE & languages, VOTING, MACHINE learning

الشركة/الكيان: UNITED States. Securities & Exchange Commission, BOARD of Governors of the Federal Reserve System (U.S.)

المؤلفون: Rocklage, Matthew D., He, Sharlene, Rucker, Derek D., Nordgren, Loran F.

المصدر: Journal of Marketing Research (JMR); Oct2023, Vol. 60 Issue 5, p870-888, 19p, 5 Charts, 1 Graph

مصطلحات موضوعية: CONSUMERS, CERTAINTY, SENTIMENT analysis, LANGUAGE & languages, CONFIDENCE, MARKETING