المؤلفون: Heiner Evanschitzky, Valentina Stan, Liane Nagengast

المصدر: Springer, Marketing Letters. 33(2):293-310

الإتاحة: https://ideas.repec.org/a/kap/mktlet/v33y2022i2d10.1007_s11002-021-09590-8.html

المؤلفون: Liane Nagengast, Heiner Evanschitzky, Valentina Stan

المصدر: Marketing Letters. 33:293-310

مصطلحات موضوعية: Marketing, Economics and Econometrics, Future studies, Customer satisfaction, media_common.quotation_subject, Personal relationship, Loyalty, Extant taxon, Brand relationship, Relational switching, 658.8: Marketingmanagement, Switching cost, Business and International Management, Empirical evidence, Psychology, media_common

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::75c6ee16a414858ec7de0c0f7b5847c7
https://doi.org/10.1007/s11002-021-09590-8

المؤلفون: Johannes M. Bauer, Vicki G. Morwitz, Liane Nagengast

المصدر: Journal of the Association for Consumer Research. 6:54-66

مصطلحات موضوعية: Marketing, Finance, Economics and Econometrics, business.industry, Framing (construction), Business, 332: Finanzwirtschaft, Experiential learning, Applied Psychology, Consumer behaviour

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5d9d23afd832203bdcb9b111125ba51c
https://doi.org/10.1086/710250

المؤلفون: Johannes C. Bauer, Vicki G. Morwitz, Liane Nagengast

المصدر: University of Chicago Press, Journal of the Association for Consumer Research. 6(1):54-66

الإتاحة: https://ideas.repec.org/a/ucp/jacres/doi10.1086-710250.html

المؤلفون: Thomas Rudolph, Marc Linzmajer, Elena D'Cruz, Liane Nagengast, Johannes M. Bauer

مصطلحات موضوعية: Service (business), Strategy and Management, media_common.quotation_subject, Customer experience, 05 social sciences, Customer lifetime value, Context (language use), Gamification, Consumer behavior, Loyalty business model, Incentive, Tourism, Leisure and Hospitality Management, 0502 economics and business, Loyalty, Price discount, 658.8: Marketingmanagement, Business, Management and Accounting (miscellaneous), 050211 marketing, Customer satisfaction, Business, Marketing, 050203 business & management, Consumer behaviour, Retailing, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::785ea9b7c611cd44053960d79acebe1e
https://hdl.handle.net/11475/25516

المؤلفون: David Bouteiller, Mag. Melanie Bassett, Liane Nagengast, Thomas Rudolph

المصدر: Marketing Review St. Gallen. 32:42-49

مصطلحات موضوعية: Business administration, Political science

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::a3259afbaf0b6e913dd77af307a79be3
https://doi.org/10.1007/s11621-015-0529-1

المؤلفون: Thomas Rudolph, Christina Heidemann, Liane Nagengast

المصدر: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung. 65:666-687

مصطلحات موضوعية: Management of Technology and Innovation, Political science, 0502 economics and business, 05 social sciences, 050201 accounting, General Economics, Econometrics and Finance, General Business, Management and Accounting, Humanities, 050203 business & management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::28c6904945ef2aba1b3b708f3d97d1a0
https://doi.org/10.1007/bf03372888

المؤلفون: Liane Nagengast, Christina Heidemann, Thomas Rudolph

المصدر: Springer, Schmalenbach Journal of Business Research. 65(7):666-687

الإتاحة: https://ideas.repec.org/a/spr/sjobre/v65y2013i7d10.1007_bf03372888.html

المؤلفون: Thomas Rudolph, Liane Nagengast

المصدر: Journal für Betriebswirtschaft. 63:3-44

مصطلحات موضوعية: Strategy and Management, Political science, Business, Management and Accounting (miscellaneous), Intrinsic motivation, Humanities

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::282ad751ff8f62e4bd102802ffa1ea4a
https://doi.org/10.1007/s11301-012-0089-2

المؤلفون: Liane Nagengast, Martin Einhorn, Thomas Rudolph, Johannes M. Bauer

المصدر: der markt. 49:69-82

مصطلحات موضوعية: Marketing, Political science, Humanities

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::07ad80660ec38d9a8863654fd10d7e19
https://doi.org/10.1007/s12642-010-0027-6