المؤلفون: McShane, Blakeley B., Bradlow, Eric T., Lynch Jr., John G., Meyer, Robert J.

المصدر: Journal of Marketing; May2024, Vol. 88 Issue 3, p1-19, 19p

مصطلحات موضوعية: STATISTICAL significance, STATISTICAL hypothesis testing, MARKETING, NULL hypothesis, SCIENCE & society, P-value (Statistics), REASONING

المؤلفون: Madan, Shilpa^{Aff1, IDs11002022096481_cor1}, Johar, Gita Venkataramani, Berger, Jonah, Chandon, Pierre, Chandy, Rajesh, Hamilton, Rebecca, John, Leslie K., Labroo, Aparna A., Liu, Peggy J., Lynch, Jr., John G., Mazar, Nina, Mead, Nicole L., Mittal, Vikas, Moorman, Christine, Norton, Michael I., Roberts, John, Soman, Dilip, Viswanathan, Madhu, White, Katherine

المصدر: Marketing Letters: A Journal of Research in Marketing. 34(1):1-12

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المؤلفون: Ding, Yu^Aff1, DeSarbo, Wayne S., Hanssens, Dominique M., Jedidi, Kamel, Lynch, Jr, John G., Lehmann, Donald R.

المصدر: Marketing Letters: A Journal of Research in Marketing. 31(2-3):175-186

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المؤلفون: Lynch Jr., John G., Netemeyer, Richard G., Spiller, Stephen A., Zammit, Alessandra

المصدر: Journal of Consumer Research, 2010 Jun 01. 37(1), 108-128.

Relation: John G. Lynch Jr. ( john.g.lynch@colorado.edu ) was the Roy J. Bostock Professor of Marketing at the Fuqua School of Business, Duke University when this research was completed. As of July 1, 2009, he is the Ted Anderson Professor of Free Enterprise at the Leeds School of Business, University of Colorado at Boulder. Richard G. Netemeyer ( rgn3p@virginia.edu ) is the Ralph A. Beeton Professor of Free Enterprise at the McIntire School of Commerce, University of Virginia. Stephen A. Spiller ( stephen.spiller@duke.edu ) is a doctoral candidate in marketing at the Fuqua School of Business, Duke University. Alessandra Zammit ( alessandra.zammit@unibo.it ) is assistant professor, University of Bologna. They thank colleagues from a 2006 Duke University PhD seminar on consumer research methods for stimulating some of their initial ideas in this project. They thank Bill Bearden, Gal Zauberman, and seminar participants at University of Colorado, University of Central Florida, and University of Hawaii for comments.

URL الوصول: https://www.jstor.org/stable/10.1086/649907

المؤلفون: Lynch Jr., John G.

المصدر: Journal of Consumer Research, 2006 Jun . 33(1), 25-27.

Relation: John G. Lynch Jr. is the Roy J. Bostock Professor of Marketing at the Fuqua School of Business, Duke University, Box 90120, Durham, NC 27708‐0120 ( john.lynch@duke.edu ). The author thanks Jim Bettman, Joel Cohen, Amy Dalton, Dawn Iacobucci, and Americus Reed for helpful comments on an earlier draft.

URL الوصول: https://www.jstor.org/stable/10.1086/504129

المؤلفون: Diehl, Kristin, Kornish, Laura J., Lynch, Jr., John G.

المصدر: Journal of Consumer Research, 2003 Jun . 30(1), 56-71.

Relation: Kristin Diehl ( diehl@moore.sc.edu ) is assistant professor of marketing, University of South Carolina, Columbia, SC 29208. Laura J. Kornish ( kornish@duke.edu ) is assistant professor and John G. Lynch, Jr. ( john.lynch@duke.edu ) is Hanes Corporation Foundation Professor of Business Administration at the Fuqua School of Business, Duke University, Box 90120, Durham, NC 27708‐0120. This article is based on an essay in Kristin Diehl’s dissertation, written at Duke University under the direction of the other two authors. The authors thank the reviewers, the associate editor and the editor, dissertation co‐chair Jim Bettman, Gregory Besharov, Jonathan Levav, Rick Staelin, Pat West, and Gal Zauberman for helpful comments on previous drafts of the paper and thank colleagues at Duke University, Indiana University, and the University of California, Los Angeles, for comments on presentations of this research. They thank Carl Mela for help with analytical issues in the appendixes. This article is dedicated to the memory of Emily Lynch Gómez.

URL الوصول: https://www.jstor.org/stable/10.1086/374698

المؤلفون: Wood, Stacy L., Lynch, Jr., John G.

المصدر: Journal of Consumer Research, 2002 Dec . 29(3), 416-426.

Relation: Stacy L. Wood is assistant professor of marketing, University of South Carolina, Columbia, SC 29208 (e‐mail: wood@moore.sc.edu ). John G. Lynch, Jr., is Hanes Corporation Foundation Professor of Business Administration, Duke University, Box 90120, Durham, NC 27708‐0120 (e‐mail: john.lynch@duke.edu ). The authors thank Joe Alba, Bill Bearden, Jim Bettman, Lisa Bolton, Wes Hutchinson, Randy Rose, the editor, associate editor, and three reviewers for helpful comments, and Scott Swain and Danny Wadden for exemplary research assistance. This research was partially funded by the Moore School of Business and the Fuqua School of Business.

URL الوصول: https://www.jstor.org/stable/10.1086/344425