نتائج البحث - "MARKKINOINTI"

1

دورية أكاديمية

Alvar Aalto mainonnan häilyvällä rajalla

المؤلفون: Asko Mäkelä

المصدر: Ennen ja Nyt: Historian Tietosanomat, Vol 24, Iss 2 (2024)

مصطلحات موضوعية: Alvar Aalto, Aino Aalto, Aino Marsio-Aalto, mainonta, markkinointi, propaganda, History (General) and history of Europe, History (General), D1-2009

وصف الملف: electronic resource

Relation: https://journal.fi/ennenjanyt/article/view/130316; https://doaj.org/toc/1458-1396

URL الوصول: https://doaj.org/article/95c92826134445b494a8b284213d12e5

Full Text Finder

2

Social Media Influencers as Mediators of Commercial Messages

المؤلفون: Heini Vanninen, Joel Mero, Eveliina Kantamaa

المساهمون: Lappeenrannan-Lahden teknillinen yliopisto LUT, Lappeenranta-Lahti University of Technology LUT, fi=School of Business and Management|en=School of Business and Management

المصدر: Journal of Internet Commerce. 22:S4-S27

مصطلحات موضوعية: mielipidejohtajat, Human-Computer Interaction, opinion leadership, vaikuttajamarkkinointi, markkinointi, social media, vaikuttaminen, Management of Technology and Innovation, two-step communication flow theory, sosiaalinen media, verkkoviestintä, digitaalinen markkinointi, influencer marketing

وصف الملف: application/pdf; fulltext

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f6b735ac70377c59997e1aeb054b8332
https://doi.org/10.1080/15332861.2022.2096399

PDF full text from Publisher

3

Agile logic for SaaS implementation: Capitalizing on marketing automation software in a start-up

المؤلفون: Joel Mero, Miira Leinonen, Hannu Makkonen, Heikki Karjaluoto

المصدر: Journal of Business Research. 145:583-594

مصطلحات موضوعية: agile methodologies, marketing automation, Software-as-a-service, ketterät menetelmät, Marketing, pilvipalvelut, markkinointi, cloud computing, SME, SaaS-palvelut, technology adoption, pienet ja keskisuuret yritykset, digitaalinen markkinointi

وصف الملف: application/pdf; fulltext

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ec176b1b5981bb9b04a15e61558aed0f
https://doi.org/10.1016/j.jbusres.2022.03.026

View record from ScienceDirect

4

B2B influencer marketing : Conceptualization and four managerial strategies

المؤلفون: Joel Mero, Heini Vanninen, Joona Keränen

مصطلحات موضوعية: Marketing, mielipidejohtajat, marketing communications, opinion leadership, content marketing, social media marketing, sosiaalinen media, markkinointiviestintä, influencer marketing, vaikuttajamarkkinointi, markkinointi, sisältö, digital marketing, digitaalinen markkinointi

وصف الملف: application/pdf; fulltext

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::95afd7dc00186c8d98126ccc077e11b8
http://urn.fi/URN:NBN:fi:jyu-202212025461

5

Sosiaalisen median vaikuttajat osana kuntien markkinointia : Kokemuksia kuntien toteuttamista vaikuttajamarkkinoinnin kampanjoista

المؤلفون: Huttunen, Heidi

المساهمون: Johtamisen ja talouden tiedekunta - Faculty of Management and Business, Tampere University

مصطلحات موضوعية: paikan markkinointi, markkinointi, kunnat, vaikuttajamarkkinointi, Hallintotieteiden maisteriohjelma - Master's Programme in Administrative Studies, sosiaalinen media

وصف الملف: fulltext

URL الوصول: https://explore.openaire.eu/search/publication?articleId=od______4853::15583026a04fc73328d1d54e868f7017
https://trepo.tuni.fi/handle/10024/146595

6

Sustainability in communications content:the frames of handprint in corporate communication and branding

المؤلفون: Ruokostenpohja, M. (Maria)

مصطلحات موضوعية: Markkinointi