المؤلفون: Yang, Joonhyuk, Xie, Yingkang, Krishnamurthi, Lakshman, Papatla, Purushottam

المصدر: Journal of Marketing Research (JMR); Aug2022, Vol. 59 Issue 4, p840-859, 20p, 1 Diagram, 5 Charts, 6 Graphs

مصطلحات موضوعية: TELEVISION advertising, ENERGY measurement, CONSUMER behavior, MUSIC in advertising, ALGORITHMS, ADVERTISERS, BRANDING (Marketing), BRAND name products

مصطلحات جغرافية: UNITED States

الشركة/الكيان: SPOTIFY AB

الموضوعات: Advertising Periodicals Songs and music Texts., Dyes and dyeing, Domestic Songs and music Texts., Music in advertising Songs and music Texts., Popular music Texts. United States, Songs Texts. United States, Musique populaire Textes. États-Unis, Advertising., Dyes and dyeing, Domestic., Music in advertising., Popular music., Songs., United States.

مصطلحات الفهرس: Broadsides, Music Texts., Texts.

URL: http://worldcat.org/oclc/925475597/viewonline

المؤلفون: Zoghaib, Alice, Luffarelli, Jonathan, Feiereisen, Stéphanie

المصدر: Psychology & Marketing; Oct2023, Vol. 40 Issue 10, p1965-1985, 21p, 2 Diagrams, 4 Charts, 1 Graph

مصطلحات موضوعية: BRANDING (Marketing), MUSIC in advertising, BRAND evaluation, CONSUMER psychology, BRAND image, COMMUNICATION in marketing

المؤلفون: Paul Christiansen

نوع المادة: eBook.

الموضوعات: Music in advertising--United States--21st century, Music--Political aspects--United States--History--20th century, Music--Political aspects--United States--History--21st century, Music in advertising--United States--20th century

تصنيفات: SOCIAL SCIENCE / General, SOCIAL SCIENCE / Anthropology / Cultural & Social

المؤلفون: Lourenço, Carlos J. S., Isabella, Giuliana, Verbeke, Willem, Vo, Khoi, Dimoka, Angelika, Bagozzi, Richard P.

المصدر: Psychology & Marketing; Jan2023, Vol. 40 Issue 1, p209-233, 25p, 3 Color Photographs, 4 Diagrams, 5 Charts

مصطلحات موضوعية: ADVERTISING effectiveness, ADVERTISING campaigns, MUSIC in advertising, MUSIC psychology, POPULAR music, MARKETING strategy, CONSUMER behavior, COMING of age

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المؤلفون: MIKLOŠÍK, Andrej, ŠTARCHOŇ, Peter, JANTOVÁ, Martina, KUCHTA, Martin

المصدر: Communication Today; Apr2022, Vol. 13 Issue 1, p109-128, 20p

مصطلحات موضوعية: ENVIRONMENTAL music, HOSPITALITY industry, MUSICAL analysis, MUSIC in advertising, ANALYSIS of variance

مصطلحات جغرافية: CZECH Republic

المؤلفون: Raja, Md Washim, Anand, Sandip, Allan, David

المصدر: International Journal of Retail & Distribution Management, 2019, Vol. 47, Issue 8, pp. 872-892.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJRDM-08-2018-0157

المؤلفون: Neese, Kaitlyn V.

الموضوعات: Music in advertising., Branding (Marketing), Target marketing., Musique dans la publicité., Stratégie de marque., Cibles (Marketing), branding., Branding (Marketing), Music in advertising., Target marketing.

مصطلحات الفهرس: Memory

URL: http://digitalcommons.liberty.edu/honors/612/
http://digtialcommons.liberty.edu

المؤلفون: Coulter, Keith, Suri, Rajneesh

المصدر: Psychology & Marketing; Aug2020, Vol. 37 Issue 8, p1019-1030, 12p, 2 Charts

مصطلحات موضوعية: MELODY, MUSIC in advertising, RECOLLECTION (Psychology), CONSUMER behavior, PATTERN perception, T-test (Statistics)