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1
المؤلفون: Mario Vafeas
المصدر: Journal of Advertising. :1-9
مصطلحات موضوعية: Marketing, Communication, Business and International Management
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2
المؤلفون: Tim Hughes, Mario Vafeas
المصدر: Marketing Theory. 21:579-589
مصطلحات موضوعية: Marketing, media_common.quotation_subject, 05 social sciences, Blues, Outcome (game theory), 0502 economics and business, Value (economics), Co-creation, Resource integration, Happiness, 050211 marketing, Subjective well-being, Psychology, Social psychology, 050203 business & management, Service-dominant logic, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::b674a21a7b1bf718f34f831c3f515b0b
https://doi.org/10.1177/14705931211032255 -
3
المؤلفون: Mario Vafeas
المصدر: Journal of Advertising. 50:299-308
مصطلحات موضوعية: Marketing, Communication, Value proposition, media_common.quotation_subject, 05 social sciences, 050801 communication & media studies, Advertising, 0508 media and communications, Resource (project management), Paradoxes of set theory, Software deployment, 0502 economics and business, Agency (sociology), 050211 marketing, Quality (business), Business, Business and International Management, media_common
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4
المؤلفون: Tim Hughes, Mario Vafeas
المصدر: Industrial Marketing Management. 91:596-609
مصطلحات موضوعية: Marketing, paradox, Process management, tensions, Process (engineering), Co-creation, media_common.quotation_subject, Value proposition, resource integration, Commerce, client–agency engagement, Context (language use), Service provider, Management, Resource (project management), Software deployment, Resource allocation, Quality (business), Business, customer resources, Applied Marketing Research Group, media_common
وصف الملف: PDF
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5
المؤلفون: Tim Hughes, Mario Vafeas
مصطلحات موضوعية: Marketing, media_common.quotation_subject, 05 social sciences, Cognition, Context (language use), Boredom, Ambiguity, Resource (project management), Great Rift, 0502 economics and business, Opportunism, medicine, 050211 marketing, medicine.symptom, Psychology, Construct (philosophy), 050203 business & management, Cognitive psychology, media_common
وصف الملف: Word
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6
المؤلفون: Mario Vafeas, Tim Hughes
المصدر: Journal of Business-to-Business Marketing. 26:265-280
مصطلحات موضوعية: Marketing, Service (business), Process (engineering), Service provision, 05 social sciences, Frame (networking), Digital transformation, Management Information Systems, 0502 economics and business, Agency (sociology), Value (economics), 050211 marketing, Business, 050203 business & management, Service-dominant logic
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7
المؤلفون: Mario Vafeas, Tim Hughes
المصدر: Marketing Theory. 18:451-472
مصطلحات موضوعية: Marketing, Knowledge management, business.industry, Process (engineering), Computer science, Field (Bourdieu), Value proposition, 05 social sciences, Research utilization, Resource (project management), 0502 economics and business, Resource integration, 050211 marketing, business, Marketing research, 050203 business & management, Service-dominant logic
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::a792454c53a3155f4c081af519269b0c
https://doi.org/10.1177/1470593118764019 -
8
المؤلفون: Toni Hilton, Tim Hughes, Mario Vafeas
المصدر: Marketing Theory. 16:469-491
مصطلحات موضوعية: Marketing, business.industry, 05 social sciences, Perspective (graphical), Context (language use), Business-to-business, Business value, Resource (project management), Value network, 0502 economics and business, 050211 marketing, business, Psychology, Value (mathematics), 050203 business & management, Service-dominant logic
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::c24730d307f66e2ca9773d29f90b7c62
https://doi.org/10.1177/1470593116652005 -
9
المؤلفون: Mario Vafeas, Tim Hughes
المصدر: Industrial Marketing Management. 55:59-69
مصطلحات موضوعية: Marketing, media_common.quotation_subject, 05 social sciences, Socialization, Context (language use), Boredom, Proactivity, Creativity, 0502 economics and business, Agency (sociology), medicine, Openness to experience, 050211 marketing, Sociology, medicine.symptom, Construct (philosophy), Social psychology, 050203 business & management, media_common
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10
المؤلفون: Mario Vafeas
المصدر: Journal of Business & Industrial Marketing. 30:72-82
مصطلحات موضوعية: Marketing, Knowledge management, business.industry, Exploratory research, Context (language use), Customer relationship management, Public relations, Outcome (game theory), Account manager, Agency structure, Conceptual framework, Agency (sociology), Business, Business and International Management