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1دورية أكاديمية
المؤلفون: Abdurrahman Özbeyaz, Ramazan Aslan
المصدر: İtobiad, Vol 8, Iss 3, Pp 1967-1990 (2019)
مصطلحات موضوعية: marka bağımlılığı, pazarlama, satın alma davranışları, kişisel ekonomi, i̇statiksel analiz, brand dependency, marketing, purchasing behaviors, personal economy, statistical analysis, Social Sciences
وصف الملف: electronic resource
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2
المؤلفون: GÜLTEKİN, Beyza, YILDIRIM, İlayda
المصدر: Volume: 15, Issue: 2 564-592
Pazarlama ve Pazarlama Araştırmaları Dergisiمصطلحات موضوعية: İşletme, Store Brands,Brand Dependence,Perceived Brand Parity,Perceived Quality,Purchase Intention, Mağaza Markalı Ürünler,Marka Bağımlılığı,Algılanan MarkaBenzerliği,Algılanan Kalite,Satın Alma Niyeti, Management
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=tubitakulakb::fe29fe128f224fb5c96adad104d3dc7a
https://dergipark.org.tr/tr/pub/ppad/issue/70072/1123877 -
3
المؤلفون: Karayalçın, Cem, Turunç, Ömer
المساهمون: Karayalçın, Cem, Turunç, Ömer, 258053 [Karayalçın, Cem], 16331 [Turunç, Ömer]
مصطلحات موضوعية: Marka imajı, Brand satisfaction, Marka paritesi, Marka bağımlılığı, Brand parity, Marka memnuniyeti, Brand image, Perakende endüstrisi, Brand loyalty, Retail Industry
URL الوصول: https://explore.openaire.eu/search/publication?articleId=od______9456::8802f6eff24ae8cda35d4540b8def21c
http://hdl.handle.net/20.500.12566/1326 -
4
المؤلفون: ÇINAR, Döndü, GÖKTAŞ, Bora
المصدر: Volume: 5, Issue: 8 180-202
International Journal of Entrepreneurship and Management Inquiriesمصطلحات موضوعية: Kayseri sucuk markaları,tüketici tutumları,marka bağımlılığı,memleket markaları, İşletme, Management
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=tubitakulakb::9a74300c4bbd4e0173f00db34ee896a5
https://dergipark.org.tr/tr/pub/ijemi/issue/64166/957637 -
5
المؤلفون: Çelikkol, Şimal
مصطلحات موضوعية: Satın Alma Niyeti, Referans Grup, Marka Bağımlılığı
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=od______3097::1b6b2593ce30b9fef54a7ad0be36bce1
https://hdl.handle.net/20.500.12662/1857 -
6
المؤلفون: Akduman, Bensu
المساهمون: Taşdelen, Birgül, Halkla İlişkiler ve Tanıtım Anabilim Dalı, Akduman, Bensu
مصطلحات موضوعية: Expectancy-value theory, Marka bağımlılığı, Jewel sector, Halkla İlişkiler, Jewel industry, Hedonism, Expectations, Hedonizm, Mücevher endüstrisi, Mücevher sektörü, Beklentiler, Public Relations, İşletme, Beklenti-değer teorisi, Brand loyalty, Business Administration, Zen
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::fa494227ff189a68ae6997039aa55554
https://acikbilim.yok.gov.tr/handle/20.500.12812/88683 -
7Kendilerini muhafazakar olarak tanımlayan üniversite öğrencilerinin marka algısı: Giyim kuşam örneği
المؤلفون: Efe, Kübra
المساهمون: Orhan, Zeyneb Hafsa, İşletme Ana Bilim Dalı
مصطلحات موضوعية: Brand Dependence, Marka Sadakati, Marka Bağımlılığı, Conservatism, Clothes, University students, Clothing, Marka, Brand Loyality, İşletme, Marka Tutkusu, Brand, Brand Ambition, Brand loyalty, Business Administration
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::e232dbce29881b315b6e771d94244db9
https://acikbilim.yok.gov.tr/handle/20.500.12812/631632 -
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المؤلفون: Doğan, Hatice
المساهمون: Karaçor, Süleyman, Selçuk Üniversitesi, İletişim Fakültesi, Reklamcılık Bölümü, Reklamcılık Anabilim Dalı
مصطلحات موضوعية: Marketing, Duyusal pazarlama, İşletme, Advertising, Reklamcılık, Marka Bağımlılığı, Brand, Sensory marketing, Brand loyalty, Business Administration
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::9b74cc31fdc1a08893c60dc4d134cbd3
https://hdl.handle.net/20.500.12395/39783 -
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المؤلفون: BAŞ, Mehmet, ATAN, Murat
المصدر: Issue: 3
Verimlilik Dergisiمصطلحات موضوعية: Marka,Marka Bağımlılığı,Gazlı İçecek Sektörü
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=tubitakulakb::062a5533f59940b5a6afbde5906d2d36
https://dergipark.org.tr/tr/pub/verimlilik/issue/30686/331498 -
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المؤلفون: ÇETİN, Kamile
المصدر: Volume: 2, Issue: 2 22-40
Ahi Evran Üniversitesi Sosyal Bilimler Enstitüsü Dergisiوصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=tubitakulakb::4457d2fff552af0b27788a04f14c9b44
https://dergipark.org.tr/tr/pub/aeusbed/issue/25261/282784