يعرض 1 - 10 نتائج من 783 نتيجة بحث عن '"Marketing history"', وقت الاستعلام: 2.01s تنقيح النتائج
  1. 1
    دورية أكاديمية
    Forgotten classics: Principles of Merchandising by Melvin T. Copeland (1924)

    المؤلفون: Shaw, Eric H., Liu, Walter

    المصدر: Journal of Historical Research in Marketing, 2023, Vol. 16, Issue 2, pp. 153-168.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JHRM-06-2023-0022

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  2. 2
    دورية أكاديمية
    Twitter killed the media star: a historical evolution of marketing communication used by Spanish universities

    المؤلفون: Orgilés-Amorós, Macarena, Ruiz Moreno, Felipe, Penagos-Londoño, Gabriel I., Tabuenca-Cuevas, Maria

    المصدر: Journal of Historical Research in Marketing, 2023, Vol. 16, Issue 1, pp. 48-70.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JHRM-07-2023-0033

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  3. 3
    دورية أكاديمية
    Lost archives and found voices: reconstructing the marketing history of medical marijuana in Austria-Hungary

    المؤلفون: Stojan, Jure

    المصدر: Journal of Historical Research in Marketing, 2023, Vol. 15, Issue 3, pp. 201-221.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JHRM-04-2023-0013

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  4. 4
    دورية أكاديمية
    Higher ed attraction : Understanding the evolution of marketing in higher education in Spain

    المصدر: Strategic Direction, 2024, Vol. 40, Issue 4, pp. 24-25.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/SD-03-2024-0040

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  5. 5
    كتاب إلكتروني
    The Shifting Landscape of Sponsorship Within Formula 1

    المؤلفون: Dewhirst, TimothyAff5, Lee, Wonkyong BethAff6

    المساهمون: Andrews, David, Series EditorAff1, Sturm, Damion, editorAff2, Wagg, Stephen, editorAff3, Andrews, David L., editorAff4

    المصدر: The History and Politics of Motor Racing : Lives in the Fast Lane. :413-441

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  6. 6
    دورية أكاديمية
    Advertising as discursive reflections of the political realm: Turkish-Cypriot advertisements between 1940-1974

    المؤلفون: Yalkin, Cagri, Kahveci, Hayriye, Uygur, Kubra

    المصدر: Journal of Historical Research in Marketing, 2023, Vol. 15, Issue 1, pp. 25-51.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JHRM-02-2022-0009

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  7. 7
    دورية أكاديمية
    Advertising of a national importance the Swedish Advertisers’ Association and the institutionalization of Sweden's international advertising 1955–1972

    المؤلفون: Funke, Michael

    المصدر: Journal of Historical Research in Marketing, 2022, Vol. 15, Issue 1, pp. 1-24.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JHRM-10-2021-0056

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  8. 8
    دورية أكاديمية
    A history of theories of decision-making and technologies for observation in the service of marketing

    المؤلفون: Penrod, Joshua M.

    المصدر: Journal of Historical Research in Marketing, 2023, Vol. 15, Issue 1, pp. 52-75.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JHRM-07-2020-0030

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  9. 9
    دورية أكاديمية
    Timeless principles of social marketing communication: a comparison of the Spanish flu and COVID-19 pandemic communication in South Korea

    المؤلفون: Choi, Seongwon, Powers, Thomas

    المصدر: Journal of Social Marketing, 2022, Vol. 13, Issue 1, pp. 82-99.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JSOCM-03-2022-0059

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  10. 10
    دورية أكاديمية
    Historical inclusion and exclusion: New Zealand archives as primary resources for historical research

    المؤلفون: Kennedy, Ann-Marie, Krisjanous, Jayne, Welland, Sarah

    المصدر: Journal of Historical Research in Marketing, 2022, Vol. 14, Issue 2, pp. 179-195.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JHRM-09-2021-0048

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