المؤلفون: Kotler, Philip.

المساهمون: Keller, Kevin Lane, 1956-

مصطلحات موضوعية: Marketing -- methods., Marketing -- organization & administration., Marketing -- Management.

المؤلفون: Aaker, David A.

مصطلحات موضوعية: Marketing., Brand name products -- Management., Brand name products -- Valuation -- Management., Intangible property -- Valuation -- Management., Product Line Management -- organization & administration., Product Line Management -- economics., Marketing -- organization & administration.

المؤلفون: Aaker, David A.

مصطلحات موضوعية: Brand name products -- Valuation -- United States -- Management., Intangible property -- Valuation -- United States -- Management., Product Line Management -- organization & administration., Product Line Management -- economics., Marketing -- organization & administration.