المؤلفون: Adi Pratama, Rohmawan, Auliya Khadija, Mutiara, Noviana Paradhita, Astrid, Purwati, Nurharjadmo, Wahyu

المصدر: 2024 International Conference on Data Science and Its Applications (ICoDSA) Data Science and Its Applications (ICoDSA), 2024 International Conference on. :195-200 Jul, 2024

Relation: 2024 International Conference on Data Science and Its Applications (ICoDSA)

المؤلفون: Hung-Yi, Tsai

المصدر: 2024 IEEE International Conference on Information Technology, Electronics and Intelligent Communication Systems (ICITEICS) Information Technology, Electronics and Intelligent Communication Systems (ICITEICS), 2024 IEEE International Conference on. :1-5 Jun, 2024

Relation: 2024 IEEE International Conference on Information Technology, Electronics and Intelligent Communication Systems (ICITEICS)

المؤلفون: Gupta, Sachin, Danaher, Peter, Mittal, Vikas, Morrin, Maureen

المصدر: Journal of Marketing Research (JMR); Aug2024, Vol. 61 Issue 4, p587-597, 11p

مصطلحات موضوعية: MARKETING strategy, MARKETING research, CONSUMERS, DISCRIMINATION (Sociology), MISINFORMATION

المؤلفون: Beichert, Maximilian, Bayerl, Andreas, Goldenberg, Jacob, Lanz, Andreas

المصدر: Journal of Marketing; Jul2024, Vol. 88 Issue 4, p40-63, 24p

مصطلحات موضوعية: INFLUENCER marketing, SOCIAL media, RATE of return, MARKETING strategy, ADVERTISING endorsements, DIRECT selling, TARGET marketing

المؤلفون: Gu, Xian, Zhang, Xiaoxi, Kannan, P.K.

المصدر: Journal of Marketing; Jul2024, Vol. 88 Issue 4, p64-83, 20p

مصطلحات موضوعية: LIVE streaming, INFLUENCER marketing, USER-generated content, SOCIAL media, ADVERTISING effectiveness, MARKETING strategy, ELECTRONIC commerce

Reviews & Products: TIKTOK (Web resource)

المؤلفون: Singla, Sanjay, Panwar, Apoorva, Rana, Arnav, Siddique, Md. Zahid, Patel, Suraj, Gupta, Rajat

المصدر: 2024 International Conference on Emerging Innovations and Advanced Computing (INNOCOMP) INNOCOMP Emerging Innovations and Advanced Computing (INNOCOMP), 2024 International Conference on. :178-181 May, 2024

Relation: 2024 International Conference on Emerging Innovations and Advanced Computing (INNOCOMP)

المؤلفون: Rosynskyi, Andrii, Sorokina, Lesia, Kalashnikov, Davyd, Akizhanova, Aigerim, Tormosov, Ruslan, Malykhin, Mykhailo

المصدر: 2024 IEEE 4th International Conference on Smart Information Systems and Technologies (SIST) Smart Information Systems and Technologies (SIST), 2024 IEEE 4th International Conference on. :606-611 May, 2024

Relation: 2024 IEEE 4th International Conference on Smart Information Systems and Technologies (SIST)

المؤلفون: Patil, Swati Mahadev, Kharat, Avinash Manohar, Jain, Samiksha, Tripathi, Vipin Vihari Ram, Bisen, Gaurav Kumar, Joshi, Amit

المصدر: 2024 International Conference on Advances in Computing, Communication and Applied Informatics (ACCAI) Advances in Computing, Communication and Applied Informatics (ACCAI), 2024 International Conference on. :1-5 May, 2024

Relation: 2024 International Conference on Advances in Computing, Communication and Applied Informatics (ACCAI)

المؤلفون: Liu, Jinwen

المصدر: 2024 Third International Conference on Distributed Computing and Electrical Circuits and Electronics (ICDCECE) Distributed Computing and Electrical Circuits and Electronics (ICDCECE), 2024 Third International Conference on. :1-5 Apr, 2024

Relation: 2024 Third International Conference on Distributed Computing and Electrical Circuits and Electronics (ICDCECE)

المؤلفون: Afzal, Areeba, Khan, Laiba, Hussain, Muhammad Zunnurain, Zulkifl Hasan, Muhammad, Mustafa, Muzzamil, Khalid, Aqsa, Awan, Rimsha, Ashraf, Farhan, Khan, Zohaib Ahmed, Javaid, Arslan

المصدر: 2024 IEEE 9th International Conference for Convergence in Technology (I2CT) Convergence in Technology (I2CT), 2024 IEEE 9th International Conference for. :1-6 Apr, 2024

Relation: 2024 IEEE 9th International Conference for Convergence in Technology (I2CT)