المؤلفون: McShane, Blakeley B., Bradlow, Eric T., Lynch Jr., John G., Meyer, Robert J.

المصدر: Journal of Marketing; May2024, Vol. 88 Issue 3, p1-19, 19p

مصطلحات موضوعية: STATISTICAL significance, STATISTICAL hypothesis testing, MARKETING, NULL hypothesis, SCIENCE & society, P-value (Statistics), REASONING

المؤلفون: Barnea, Uri, Meyer, Robert J., Nave, Gideon

المصدر: Journal of Marketing Research (JMR); Aug2023, Vol. 60 Issue 4, p750-766, 17p, 1 Chart, 5 Graphs

مصطلحات موضوعية: HUMAN information processing, INTERNET marketing, COGNITION, MEMORY, CONSUMER behavior

Reviews & Products: FACEBOOK (Web resource)

المؤلفون: Bradlow, Eric T.^{Aff1, IDs40547021001210_cor1}, Iyengar, Raghuram, Kahn, Barbara E., Lamberton, Catherine (Cait), Lodish, Leonard M., Meyer, Robert J., Wind, Yoram (Jerry)

المصدر: Customer Needs and Solutions. 8(4):105-109

المؤلفون: Sevilla, Julio, Meyer, Robert J.

المصدر: Journal of Marketing, 2020 Jul 01. 84(4), 109-126.

URL الوصول: https://www.jstor.org/stable/26973137

المؤلفون: Girman, Cynthia J.^Aff1, Ritchey, Mary E.^{Aff1, Aff2, Aff3}, McNeill, Ann Marie, Sundell, Karolina Andersson, Meyer, Robert J.

المصدر: Therapeutic Innovation & Regulatory Science. 55(3):561-567

المؤلفون: Bradlow, Eric T.^{Aff1, IDs4054702100122z_cor1}, Iyengar, Raghuram, Kahn, Barbara E., Lamberton, Catherine (Cait), Lodish, Leonard M., Meyer, Robert J., Wind, Yoram (Jerry)

المصدر: Customer Needs and Solutions. 8(4):110-110

المؤلفون: Meyer, Robert J., Hutchinson, J. Wesley

المصدر: Journal of Marketing, 2016 Sep 01. 80(5), 20-33.

URL الوصول: http://www.jstor.org/stable/44134960

المؤلفون: Banks, Darryl T., Hutchinson, J. Wesley, Meyer, Robert J.

المصدر: Marketing Science, 2002 Jul 01. 21(3), 251-272.

URL الوصول: https://www.jstor.org/stable/1558044

المؤلفون: Amaldoss, Wilfred, Meyer, Robert J., Raju, Jagmohan S., Rapoport, Amnon

المصدر: Marketing Science, 2000 Apr 01. 19(2), 105-126.

URL الوصول: https://www.jstor.org/stable/193153

المؤلفون: Pimentel, Guillermo, Carris, Lori M., Levy, Laurene, Meyer, Robert J.

المصدر: Mycologia, 1998 Nov 01. 90(6), 1017-1027.

URL الوصول: https://www.jstor.org/stable/3761275