المؤلفون: Djaruma, Heryan, Wirawan, Zaki Widyadhana, Gunawan, Alexander Agung Santoso, Saputra, Karen Etania

المصدر: 2023 IEEE International Conference on Communication, Networks and Satellite (COMNETSAT) Communication, Networks and Satellite (COMNETSAT), 2023 IEEE International Conference on. :577-583 Nov, 2023

Relation: 2023 IEEE International Conference on Communication, Networks and Satellite (COMNETSAT)

المؤلفون: Yang, Yonggang, Cheng, Yong, Gu, Yanjun, Qin, Xiao, Zhang, Shijun, Qu, Linjing

المصدر: 2023 International Conference on Applied Intelligence and Sustainable Computing (ICAISC) Applied Intelligence and Sustainable Computing (ICAISC), 2023 International Conference on. :1-5 Jun, 2023

Relation: 2023 International Conference on Applied Intelligence and Sustainable Computing (ICAISC)

المؤلفون: Baye, Irina, Hanspach, Philip, Reiz, Tim, Sapi, Geza^{Aff3, IDs11151024099522_cor4}

المصدر: Review of Industrial Organization: An International Journal Published for the Industrial Organization Society. 64(4):615-644

المؤلفون: Robres Sitjà, Emilio

المساهمون: University/Department: Universitat Ramon Llull. IQS School of Management. Departament de Gestió Empresarial

مرشدي الرسالة: Palau i Saumell, Ramon, Forgas Coll, Santiago

المصدر: TDX (Tesis Doctorals en Xarxa)

مصطلحات موضوعية: Marketing, Marketing móvil, Technology adoption, Aplicaciones móviles, Consumer behavior, Mobile marketing, Comportament del consumidor, UTAUT-2, Comportamiento del consumidor, Adopción de la tecnología, Negocis, administració i dret

وصف الملف: application/pdf

URL الوصول: http://hdl.handle.net/10803/405527

المؤلفون: Shen, Yung-Cheng, Lee, Crystal T., Lin, Wen-Ya

المصدر: Journal of Research in Interactive Marketing, 2023, Vol. 18, Issue 4, pp. 588-610.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JRIM-01-2023-0029

المؤلفون: Maddodi, Chetana Balakrishna, Upadhyaya, Pallavi

المصدر: Spanish Journal of Marketing -ESIC, 2023, Vol. 28, Issue 3, pp. 334-355.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/SJME-05-2022-0120

المؤلفون: Alina Matric, Adrian Micu, Sabin Murariu, Angela Eliza Micu, Alexandru Sebastian Chihaia, Nicoleta Cristache, Tiberius Stanciu

المصدر: Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, Vol 30, Iss 2, Pp 134-142 (2024)

مصطلحات موضوعية: mobile marketing, consumer behavior, sem-pls, technological change, Electronic computers. Computer science, QA75.5-76.95, Economic theory. Demography, HB1-3840, Economics as a science, HB71-74

وصف الملف: electronic resource

Relation: http://eia.feaa.ugal.ro/images/eia/2024_2/Matric_et_al.pdf; https://doaj.org/toc/1584-0409

URL الوصول: https://doaj.org/article/154e287870cc45699ba67057a78f520b

المؤلفون: Chetana Balakrishna Maddodi, Pallavi Upadhyaya

المصدر: Spanish Journal of Marketing-ESIC, Vol 28, Iss 3, Pp 334-355 (2024)

مصطلحات موضوعية: In-app advertising, Mobile app advertising, Mobile marketing, Systematic literature review, Publicidad en aplicaciones, Publicidad en aplicaciones móviles, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://doaj.org/toc/2444-9709

URL الوصول: https://doaj.org/article/e61a83b11d7e49bc9ca92dfb4b87633c

المؤلفون: Roman Coy, David

المساهمون: University/Department: Universitat de Vic. Departament de Comunicació

مرشدي الرسالة: García Medina, Irene, Carricano, Manuel, González Romo, Zahaira Fabiola

المصدر: TDX (Tesis Doctorals en Xarxa)

مصطلحات موضوعية: Promocions, Promocions Comercials, Màrqueting mòbil, Smartphones, Dispositius mòbils, Publicitat mòbil, Promotions, Commercial Promotions, Mobile marketing, Mobile devices, Mobile promotions, Mobile advertising, Publicitat

وصف الملف: application/pdf

URL الوصول: http://hdl.handle.net/10803/385276

المؤلفون: Song, Camilla Eunyoung, Sela, Aner

المصدر: Journal of Marketing Research (JMR); Jun2023, Vol. 60 Issue 3, p473-488, 16p, 2 Charts, 2 Graphs

مصطلحات موضوعية: SMARTPHONES, MOBILE apps, MOBILE marketing, UNIQUENESS (Philosophy), SELF-expression, CUSTOMIZATION, CHOICE (Psychology), CONSUMER preferences, THEORY of self-knowledge